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Though US economists are cautiously predicting an uptick in consumer spending next year, the post-recession landscape will present brand marketers with new challenges, new engagement realities and new rules, and will increase pressure to prove how and why branded products deliver value, according to (pdf) Dr. Robert Passikoff, president of Brand Keys . Using what Passikoff calls “predictive loyalty metrics” gleaned from consumer data his firm collects, Brandkeys analyzed the likely consumer values, needs and expectations for the next 12-18 months and offered the following 10 trends: Value is the new black: Consumer ...
The rap icon’s latest single, “Not Afraid,” will be just the 16th to debut at No. 1 on the nearly 52-year old chart. See the 16 Hot 100 No. 1 Debuts ~ Read: Other New Chart Action Photos: Eminem Then & Now Released digitally last Monday (May 3) just four days after its radio premiere,”Not Afraid” busts out of the gate with 380,000 first-week digital downloads,according to Nielsen SoundScan — the biggest sales week for a digital track this calendar year. The song also debuts at No. 24 on the radio-basedRap Songs chart, and is bubbling ... Read More
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