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Marketing Strategy Meets Wall Street
Marketing Strategy Meets Wall Street - Trends
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Social networking technology has made it very easy for people to share their opinions, rate favorite products, and communicate with others. This activity is happening every day, everywhere, and for practically every product that exists. No matter how big or small your company is, if you have customers, you can bet they’re talking about your brand or product somewhere. So what are you doing to influence that conversation? As a small business, you probably have limited budget and resources and you need to be sure any investment you make in social media is worthwhile. Does it make sense to pay for a branded online community ...
Movie studios take lower risks investing in sequels compared to original films, but whether a sequel is a hit or a box-office bomb is highly dependent on key variables. So finds an innovative study quantifying factors that predict the success of brand extension strategies. The researchers focused on motion pictures but say their work is readily adaptable to other industries. The report is titled, â’ Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures .â’ It is written by Dr. Mark B. Houston of the M.J. Neeley School of Business at ... Read More
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