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Special Report on

Marketing taglines examples

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A nonprofit’s tagline is hands down the briefest, easiest and most effective way to communicate its identity and impact. But this high-impact, low-cost marketing tactic is often overlooked or under-emphasized by nonprofits.’s 2008 survey of nonprofits showed that 7 in 10 nonprofits rated their tagline as poor or didn’t use one at all. The majority of nonprofits not using a tagline indicated that they had not thought about it or couldn’t come up with a good one. The annual Getting Attention Nonprofit Tagline Awards program was designed to address this missed opportunity, and guide nonprofits to craft an ...
in the 1920s, and continues to hold its position as General Motors' highest-selling brand to the present day, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet offers a full range of automobiles, from subcompact cars to medium-duty commercial trucks .
Abstractions Make Your Nonprofit Tagline Pointless | Nonprofit ...
Writing a good tagline for an organization is one of the toughest challenges around. You have to get a whole lot of things right. So let me show you something that a lot of nonprofits get wrong with their taglines. It’s abstraction . A lot of really pointless nonprofit taglines merely throw out an abstraction that’s vaguely related to what they do. And that’s too bad, because most nonprofits I know actually do specific things. It seems to happen more often than not. Here are some examples: Schools seem to specialize in vague, say-nothing taglines like these: A Great School Experience It Be Central ... market research, surveys and trends
Greg Verdino: Social business and the balanced brand
that he would be leaving his post at the nation's biggest cable provider for a similar social media job at Citigroup. As @comcastcares Frank not only played an instrumental role in his company's social media turnaround, and driving a real world shift in brand perception -- we also gave social media gadflies one of the first concrete examples of how big business could use Twitter (or more generally real-time interactions) to deliver tangible benefits for its customers. For many in the social media space, and I'd suspect many of the customers Frank and his team helped with just-in-time Twitter support, ... market research, surveys and trends


Insight Research - Telecommunications Marketing Opportunities to ...
With the new millennium rapidly approaching, a new America is emerging. Rather than the proverbial melting pot, the US has become more like a salad bowl where distinct cultural groups celebrate their individual identities. The Telecom Act of 1996 reinforced the universal service mandate, but the question before us is whether carriers will continue to project onto the universal service requirement a one-size-fits-all notion of services. America is changing, and telecom carriers will have to keep pace with diverse groups of consumers. The bottom line is that Hispanics, Asians, and African-Americans are spending more on telecom ... industry trends, business articles and survey research
Bob Johnson's Blog on Higher Education Marketing
Best wishes for a fine July 4 holiday weekend to everyone here in the U.S. We expect fine weather in Michigan and I hope you all enjoy the same. Topics that impact higher education marketing are in the news everywhere, from Senate hearings on for-profit schools to private and public sector tuition increase levels to strategies for using new communication tools. Those areas and more are included here in the July newsletter. These past weeks I've been crafting new mobile marketing sessions. Join me at pre-conference workshops to explore a future that is already here for some schools at the ACT EPC conference July 21 at ... industry trends, business articles and survey research
5 Marketing Questions
In these tight budget times, colleges and universities are intensely focused on protecting and growing their revenue sources. This is drawing increased attention to the marketing function. Marketers with a successful track record inside higher education or from the corporate world are being considered for "chief marketing officer" positions. I have spoken with lots of candidates for such positions, and those who already hold them, and many worry that the institutions they are considering working with do not yet fully embrace the fundamental principles of marketing. Moreover, there is often an inherent bias against marketing due ... market trends, news research and surveys resources
Taglines can make or break a film
Christopher Nolan, the director of the wildly successful Batman franchise, looks on course for another box-office smash with his latest offering, Inception. Due for worldwide release next month the film – which is being billed as a sci-fi thriller – has been creating a big buzz since last year thanks to its huge marketing campaign. Distributors Warner Bros have recently gone into overdrive in preparation for its unveiling, having just released a behind-the-scenes featurette, four new banner posters and three new TV commercials – as well as updating both the viral and official websites. But regardless of all of ... market trends, news research and surveys resources


marketing ecosystem, including handset manufacturers, operators, .... Text Taglines. Text taglines are a supplemental feature that can be added to Mobile Web Banner Ad. ..... the following are the most common examples of frequently used ... technology research, surveys study and trend statistics
the geographic area, and a tagline (or a series of taglines) summarizing the ...... Regional Branding & Marketing Plan. COPPER RIVER COUNTRY 27. Examples of ... technology research, surveys study and trend statistics
Integrated Marketing Communications Resources
runs the world's most comprehensive advertising slogans database archive. A unique global resource for advertisers and ad agencies, comprising many thousands of English-language commercial advertising slogans, business, company, product or brand marketing slogans, taglines or tag lines, claims, straplines, theme lines, endlines, payoffs, signatures, base lines, slogos (the slogan by the logo) and catchphrases. These are often unregistered, and hard to find in standard trademark registers or directories. Advertising World - This is one the most extensive ...
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WikiAnswers - What are some examples of hospitality slogans
"Metro PCS, Hello Hello Hello; permission to speak freely" that's the slogan hear when you turn a metro pcs cell phone on. another example is "Ford Trucks, the best never rest." another example is... What is an example of slogan ? "just do it", Nike "Life it`s good", LG "Ideas for life", Panasonic What are examples of slogans ? "tailgate tested, tailgate approved!" -Budweiser "I'm thinkin' Arby's" -Arbys "It's not fast food, it's Wendy's" -Wendy's "I'm lovin' it" -Mcdonalds Research your ...
What's an example of a good tagline and why? How would you develop ...
When using to Introduce/Educate, a tagline is used to communicate something that your brand or company name don't already do. It would be a waste of time and money for FedEx to use the "When It Absolutely, Positively has to be there Overnight." That may have been effective when establishing the brand and that was all they did, but that message now muddies their newer products/services of FedEx Ground and 2-day Delivery. You won't see that tagline come back. That is why taglines can change over time. Companies change direction but the Brand remains. A tagline is a tool used to steer perception but the company and brand ...