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A group of senior-level management consultants, offering strategic planning and marketing services to a wide range of public and private sector clients. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout HarperCollins, New York, 1994 This book is the latest in a long line from the team of Al Ries and Jack Trout, whose other titles include Marketing Warfare, Positioning - The Battle for your Mind, and Bottom-Up Marketing . In this most recent book they argue that the market position of a product or service in the perception of the customer is everything, and offer up twenty-two "immutable" laws of marketing that to them ...
Honey, it like this: You need to make a big SPLASH! The way to be noticed is to be visible. Tell all your friends and relatives what you do. Tell them not only once but many times you can be sure that they will tell their friends. You must learn to anticipate people’s needs. Be there with offers. Find what they are into and find the best deals and call them as well as e-mail them. Never consider yourself a pest, just a necessity. Did you know that the average America never travels anywhere worth mentioning? I also suggest that you target your eithnic and foreign-born ... Read More
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