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The newsletter is available by subscription (a Silver-level basic subscription includes current issues only, and a Gold-level subscription includes access to the complete archives)—or as part of a membership in Shel Horowitz’s Clean and Green Club . You may read sample issues below. Principled Profit Spotlight Book Reviews Frugal Marketing Tips Positive Power Spotlight: Costco Proves a Deep Discounter Doesn’t Have to Cut Throats The New York Times calls Costco “the anti-Wal-Mart” — and let’s look for a moment at why that’s important. I consider Wal-Mart a predatory company. Its supplier ...
Ok- let’s get REAL. If Social Media marketing is about conversation, then should there not be words that fit in to what the culture of social media is all about? Should not you paint a picture with your words? Should your words not elicit feelings and emotions? Of course they should. Words are a marketer’s tool box. Here are 11 you need 1) “YOU. ” There is nothing more powerful to a person reading a message or conversation that has the word YOU in it, over and over. Many people have an “I” mentality, and in social media, you are not the deal. The ... Read More
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