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Special Report on

Marketing to baby boomers

marketing to baby boomers special research report Photo by www.monadarling.com
Consisting of 77.2 million people, baby boomers — people born between 1946 and 1964 — represent a prized, yet often misunderstood, demographic for online marketers. In fact, they represent the largest group within the U.S. Internet population at 56.7 million users, a full 29.4 percent of all Internet users. So why is there such confusion about how to effectively market to them? A recent report from the online market research firm eMarketer, Boomers Online: Attitude Is Everything, addresses this issue. The first hurdle for online marketers targeting boomers is the disparity in age that can exist within the group. ...
REVIEWS AND OPINIONS
Why Marketers Can't Afford to Ignore Baby Boomers | Nielsen Wire
When it comes to marketing, the focus always seems to be on youth. What are they watching… what’s trendy? As a result media companies focus on reaching consumers age 18-34 or 18-49, who spend (or have a key role in spending) billions of dollars every year. But by solely focusing on these groups, advertisers and consumer goods manufacturers are overlooking a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. today. Born between the years 1946-1964, the oldest of the Boomers are beginning to retire. But today’s middle aged and older consumers are different than their predecessors. The ... market research, surveys and trends
Boomers Can't Agree Which Decade Is Truly Nostalgic
When you are given to flights of fancy, waxing and waning between now and then, which decade are you most apt to feel all warm and fuzzy about? Yes, it depends on your age. The Baby Boomer generation is reportedly anyone born between the years 1946 to 1964.  If that’s true, then Holy Mackerel, our Dads and Moms were busy celebrating after WWII for a long, long time.  Can you really credit (or blame depending on your perspective) the population explosion on celebrating the end of WWII if folks were still “celebrating” into the 60′s? But, I digress.  We of a certain generation tend to temper our speech ... market research, surveys and trends

SURVEY RESULTS FOR
MARKETING TO BABY BOOMERS

Reaching Baby Boomers on the Internet | Small Business News, Tips ...
Editor’s Note: Our newest guest expert, Mark J. Miller, presents a look at Baby Boomers (those born between 1946 and 1964) — and it may surprise you. As he points out, this is an exciting opportunity for entrepreneurs looking to serve this demographic as Boomers enter a new phase of their lives over the age of 50. Set aside your preconceived stereotypes, because the Web is ideal for serving them. By Mark J. Miller Looking for a growth market for your next online venture? Look no further than the 50+ market. The number of U.S. adults over age 50 will soar over the next ten years. In fact, U.S. Census Bureau data shows ... industry trends, business articles and survey research
Age Against the Machine
There's a long-held belief in marketing that once consumers reach age 50, they're dead. That's because for the past40 years, businesses trained their budgets on younger adults, ages 18 to 49. When a consumer reached 50, he vaporized--unless, of course, he needed denture cream or incontinence products. Marketers are finally awakening to the demographic tsunami of the nation's baby boomers. Born during the post-World War II prosperity from 1946 to 1964, boomers are 76 million strong--comprising 1 in 4 Americans. However, in the past decade, this massive generation became invisible at the rate of 10,000 members ... industry trends, business articles and survey research
RELATED NEWS
Immersion Active, Online Boomer and Senior Marketing Agency, Ramps up Staffing ...
While it’s not our goal to be a big agency, it is our job to make sure we have the resources to deliver at the high level of service that got us here. Frederick, MD (PRWEB) July 15, 2010 Immersion Active (immersionactive.com), the only internet marketing agency focused exclusively on the baby boomer and senior markets, today announced a promotion along with the hiring of three new employees. David Weigelt, Partner at Immersion Active said, “We’ve brought on several new clients this year in addition to seeing a nice increase in work from our existing clients. While it’s not our goal to be a big agency, it is our job to make sure ... market trends, news research and surveys resources
Boomers wanting to work past retirement age find limited options
Many want to keep working, knowing that they likely will live well into their 80s and 90s, stay healthier than previous generations and need more cash to keep paying the bills. However, for Boomers — those 79 million Americans born from 1946 through 1964 — "the new retirement reality may be a messy proposition," says Alicia Munnell, director of the Center for Retirement Research at Boston College . Jobs are scarce and many employers aren't willing to hire older workers. Boomers who do land jobs often must settle for ones that are less fulfilling than desired. Gilbert Brooks knows the drill firsthand. ... market trends, news research and surveys resources

INFORMATION RESOURCES

Marketing Volunteer Opportunities to Baby Boomers: A Blue Print ...
participants to evaluate the Marketing to Baby Boomers session and give feedback . From this feedback, several critical issues about ... technology research, surveys study and trend statistics
Audience Insights: Communicating to Boomers (1946-1962)
Coming of Age: Marketing to Baby Boomers. Available at: ... Ray, Sharon K. Baby Boomers: Marketing's "Perfect Storm" ... technology research, surveys study and trend statistics
Seven myths of financial planning and baby boomer - MIT
retention? Given that baby boomers have been reluctant to join large-affinity organisations, what is the future of affinity channel marketing — will small ...
REAL TIME
MARKETING TO BABY BOOMERS
  1. profile image az_emarketing az-emarketing.com Boomer MarketingPart 2 - Marketing luxury products to Baby Boomers. Baby Boom Generation - Busines... http://ow.ly/18vWru
  2. profile image azemarketing az-emarketing.com Boomer MarketingPart 2 - Marketing luxury products to Baby Boomers. Baby Boom Generation - Busines... http://ow.ly/18vWrs
  3. profile image CreatingResults Planning fall calendar of eNewsletters on marketing to Gen X, Baby Boomers & Silent Gen - in what topics are you most interested?
QUESTIONS AND ANSWERS
Does Facebook make your feel Powerless? | LinkedIn Answers | LinkedIn
If your company has a Facebook Fan Page up, are you starting to feel powerless that Facebook has so much control over how your marketing campaign could work? Do you feel safe having all of your eggs in one basket and if not, have you found other sources that could you could operate a similar campaign on? Drew Some great points here. Let's make a clarification and give the following scenario: Company X decides that they are going to run a contest on Facebook. We'll say that the user who uploads the best photo of them using product 'A', as voted on by the fans, wins the contest. Now, everything looks good on ...
What Should Marketers Know About Marketing To Baby Boomers ...
One thing we do know for certain is that Baby Boomers want brands they can trust and believe in. The implication is that brands and their marketeers must be real and trustworthy. To me this translates into authenticity. Nothing short of authenticity will buy you anything. I hope this helps. Best regards, Gerry posted May 27, 2008 eCommerce, Internet Marketing & User Experience Consultant, Web Development Company Owner [sergey@esector.ru] see all my answers Steve, contact Matt Thornhill. His field of expertise is "Baby Boomers". Additional materials: Research & Insight on Baby Boomers http://www.boomerproject.com/ Web ...