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Special Report on

Marketing to Moms

marketing to moms special research report Photo by www.brandeo.com
This compares to a March AlixPartners LLP study finding that just 30% of overall consumers are planning to dine out less in 2010. While the National Restaurant Association’s Restaurant Performance Index indicates somewhat positive expectations for the months ahead, the industry shouldn’t rely too much on Moms helping with any gains this year. Currently only a third of Moms (35%) dine out once a week or more, while 22% dine out less than once a month. Additionally, 59% of Moms say they will order less food for delivery this year, and 51% say they will order less carryout food. Moms will be cooking at home more often Compared to ...
Babb was involved in the production and marketing of many films and television shows, promoting each according to his favorite marketing motto : "You gotta tell 'em to sell 'em." 2 His films ranged from sex education –style dramas to " documentaries " on foreign cultures, intended to titillate audiences rather than to educate them, maximizing profits via marketing gimmicks. Cite error: There are tags on this page, but the references will not show without a {{Reflist}} template or a tag; see the .
REVIEWS AND OPINIONS
Marketing to Moms on Twitter? Make Them Laugh
says that a majority of moms (52%) like to see humor in businesses’ tweets. Further, what moms want most from businesses’ tweets are links to interesting articles/news (71%) followed by links to sales or special offers on their websites (67%) and links to downloadable coupons/discounts (63%). Analyzing data collected from 533 moms in April 2010, Lucid Marketing and  Lisa Finn find 52% of moms use Twitter to keep up with businesses they like or find out about new products. In open-ended responses describing what they like about the businesses they follow, moms say they like tweets with personality and companies that interact with ... market research, surveys and trends
Moms Spending Less on BTS Shopping; More Time in Classroom « Diary ...
- Moms plan to cut back on their school shopping this Fall, especially when it comes to clothing for kids, according to a new survey of 1,275 moms nationwide by the Marketing to Moms Coalition. Funded by Current Lifestyle Marketing and Weber Shandwick, the survey was conducted in June 2010 and reveals trends among moms of children age 7-17, including both English and Spanish-speaking Hispanic moms. This year, spending is expected to decrease 10 percent for kids 7-12 and 12 percent for teenagers 13-17 compared to last year. Moms of 7-12 year olds report average spending of $440 for 2010, compared to $487 in 2009. Moms of ... market research, surveys and trends

SURVEY RESULTS FOR
MARKETING TO MOMS

Super Bowl 2008 - Marketing to Moms Coalition
… She buys the beer, sets out the chips and plans the party, but a new survey shows that most moms feel uninvited to the Super Bowl. With more than 130 million Americans typically tuning in, most moms in America say they too are planning to watch the big game (80%), according to a new survey of moms by the Marketing to Moms Coalition. In fact, more than half of moms surveyed say they are watching just to catch the ads (60%), yet more than three out of four (76%) say they don’t think the ads are targeting them. Since moms are responsible for the majority of purchases in this country – to the tune of $2.1 ... industry trends, business articles and survey research
WhyMomsRule.com Poll Finds Moms Feel They Are Not Represented in ...
only seven percent believe the U.S. Congress is attuned  to their health care concerns, while a third feel they have no voice at all in the debate.   Moms make the majority of health care decisions for their households, but many feel that health care policy makers are ignoring them.   92% of Moms are responsible for their own health care decisions.  65% of Moms influence health care decisions for their children. 59% of Moms influence health care decisions for their spouse or partner. While 79 percent of Moms feel that health care reform is needed, more than two-thirds (68 percent) are concerned about its cost. Cost is a main ... industry trends, business articles and survey research
RELATED NEWS
Moms Spending Less on Back to School Shopping, but Spending More Time Helping ...
/PRNewswire/ -- Moms plan to cut back on their school shopping this Fall, especially when it comes to clothing for kids, according to a new survey of 1,275 moms nationwide by the Marketing to Moms Coalition . Funded by Current Lifestyle Marketing and Weber Shandwick , the survey was conducted in June 2010 and reveals trends among moms of children age 7-17, including both English and Spanish-speaking Hispanic moms.   This year, spending is expected to decrease 10 percent for kids 7-12 and 12 percent for teenagers 13-17 compared to last year. Moms of 7-12 year olds report average spending of $440 for 2010, compared to $487 market trends, news research and surveys resources
Getting ready for summer camp
It’s hard to believe that this school year is over, and summer is finally here! For millions of kids across the country, and for the four in my house, summer means camps of all kinds: day camps for sports and arts, a session of summer school and a sleep away camp for my youngest daughter. I’m almost as excited as my daughter for all of the experiences in store for her, from souvenirs and photos to new friends and great memories. As a mom, I also want to make sure she stays safe and healthy. So I’m packing a few things that she can use to bring back only good things from camp! - The first items in her bag will be from Zippity ... market trends, news research and surveys resources

INFORMATION RESOURCES

Marketing to Moms Coalition State of the American Mom
To fulfill the mission of the Marketing to Moms Coalition. 2. To provide actionable data and insights on American Moms for retailers, manufacturers ... technology research, surveys study and trend statistics
A new study reveals moms' most trusted sources of information.
Consider marketing to social network and blogging sites. Moms are all about relationships, so if you want to approach them, ... technology research, surveys study and trend statistics
Hey, Mom, Is It OK If These Guys - The New York Times > Magazine ...
increasingly toward a mom-focused campaign for Ozon and away from a kid-focused campaign. This is a crucial distinction. In youth marketing, the mom ...
REAL TIME
MARKETING TO MOMS
  1. profile image jdunham The Lipstick Economy: Marketing to Moms: The Importance of Tech Mom http://wp.me/pSIet-cQ
  2. profile image marketstuff New Marketing Book, Trillion-Dollars Moms: Marketing to a New Generation of Mothers Reviews - http://bit.ly/cNlZ3Y
  3. profile image chadjenkins Interesting post on why your website should be mobile if you are marketing to moms - http://ht.ly/2aooe
QUESTIONS AND ANSWERS
Is there any Spanish company specialized in socila media marketing ...
I'm founder of FattoreMamma www.fattoremamma.com, the first Italian marketing and media firm specialized in marketing to moms. In addition to offering clients marketing services, FattoreMamma owns and operates some media properties dedicated to moms and families. An important customer who operate in many European countries is asking us for a social media campaign in Italy and Spain. So we are looking for Spain companies (even small, created by moms but innovative and smart) that operate in our same field, to connect with them and evaluate collaboration opportunities. Are there similar companies in other European countries ...
Google Answers: Brands marketing to Moms
We're hoping to find brands who are going GREAT marketing to Moms. Any news on programs, examples and/or leading edge initiatives would be great! Subject: Re: Brands marketing to Moms From: pinkfreud-ga on 16 Mar 2005 11:00 PST Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned ...