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Marketing to Your Buyer Personas
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are profiles or biographies on the distinct market segments (e.g. customers, prospects, mainstream media, bloggers) you plan to reach and influence. For a successful marketing campaign, it’s important to understand the goals, concerns and preferences of each of your buyer personas and to tailor your content and messaging accordingly. If done correctly, your target audiences will feel like you are speaking directly to them — answering their questions, addressing their concerns and using their language — thus increasing the likelihood that they will want to engage with your business. To help personalize your ...
A Buyer Persona is a group of people that share similar demographics and interests. In the 1996 Presidential election, the Clinton campaign went after a group of voters they felt were the key to the election – the Soccer Mom. The idea behind creating a buyer persona is to understand the wants and needs of a common group of people. Once you understand what’s important to any particular customer group, you stand a much better chance of getting them Herve Leger Sale to act on a marketing communication. Defining the most prominent buyer personas for your target market is essential to ... Read More
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