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is the fourth report in an annual series started in 2006. The report provides information on trends and best practices for marketing to the human resource and benefits marketplace, and more specifically on the purchasing behavior of the typical HR buyer. It includes an analysis of HR buyer research and purchasing trends and their budgetary priorities in 2010. The data in this report is based on responses from human resource and employee benefit buyers, hereafter referred to collectively as “HR buyers,” collected during October and November of 2009. The key trends outlined in this report tell us the following about HR buyers and ...
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