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Special Report on

Marketing White Papers

marketing white papers special research report Photo by www.hoffmanmarcom.com
Business decision makers don't read white papers just because a product or service is "cool".  They have real business problems they are trying to solve. How should marketers solve this informational need? We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? What do you recommend to your clients to overcome this challenge? "   Blog WhitePaperPundit Twitter Jonathan_Kantor "Constructing a formal process that will generate high quality business leads.” Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been ...
") is a New York-based M&A advisory firm, specializing in the media, communications and digital media and technology industries. Since 1995, D+P has completed over 210 transactions that have ranged from large media conglomerates to early stage entrepreneurial ventures, in addition to the full spectrum of financial sponsors (private equity groups, venture capital firms, and lender groups).
REVIEWS AND OPINIONS
How Can a White Paper Support Sales and Marketing?
PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.) Good white papers sell products because they pack a lot of useful information into a clear and readable structure. Warning — dont take any old brochure or product brief, print it on 8-1/2×11″ paper and call it a white paper. Decision-makers hate that, dont let this be you! Good marketing white papers contain both technical and marketing ... market research, surveys and trends
The Ten Best SEO & Search Marketing White Papers | SiteVisibility
Call me old fashioned but sometimes I find new or complicated subjects much easier to digest offline on paper. This is part of the reason I’m such a big fan of business books. But for really cutting edge or niche topics there’s not the time or demand to produce a full blown book. That where the white paper normally comes in. image credit It’s designed to be printed, has been given much more thought and attention than the normal blog post and is well worth brewing a cup of tea to drink while reading it. I’m surprised not many SEO companies don’t make more of white papers as I think there a great way to demonstrate you know what ... market research, surveys and trends

SURVEY RESULTS FOR
MARKETING WHITE PAPERS

Market Research & Studies | Local Search Marketing White Papers ...
can be a challenging, time-consuming venture for businesses to handle on their own. To help you stay ahead of the competition, our marketing team scours the search industry on your behalf, reporting the latest media news and trends on our marketing blog . In addition to our blog, we produce white papers on industry-leading proprietary research, as well as point-of-view papers on major trends and developments in search marketing. You can access these resources below, or read more about our annual local search usage study that explores year-over-year changes in consumer behaviors and media-usage trends. Consumer-generated content ... industry trends, business articles and survey research
Trends in HR Marketing: HR Buyers' Behavior — What - Trends in HR ...
Eighteen percent of companies with revenue under $5 million plan to increase their HR budget in .... More HR marketing white papers, articles and webinars. ... industry trends, business articles and survey research
RELATED NEWS
The Biggest Challenge in Creating and Marketing White Papers
Business decision makers don't read white papers just because a product or service is "cool".  They have real business problems they are trying to solve. How should marketers solve this informational need? We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? What do you recommend to your clients to overcome this challenge? "   Blog WhitePaperPundit Twitter Jonathan_Kantor "Constructing a formal process that will generate high quality business leads.” Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been ... market trends, news research and surveys resources
Selling Solar : The 7 Elements of Great Online Marketing
Lately I've been hearing more and more from customers about "SEO and SEM", which are short for "Search Engine Optimization" and "Search Engine Marketing" respectively. This topic is often misunderstood, and can be frustrating to business owners and marketing departmets in the solar industry. Our core business is not about understanding the nuances of meta-tags, Alt-Text, page rank, rich media, etc, it's about selling solar , and most companies would rather be out selling , (which is music to my ears by the way). With the growth of solar contrasting the overall backdrop of a slow economy, ... market trends, news research and surveys resources

INFORMATION RESOURCES

SAMPLE CHAPTER Michael A. Stelzner
marketing white papers. This special offer is ONLY available to people reading this sample chapter. Visit www.WritingWhitePapers.com/special/ to take us up ... technology research, surveys study and trend statistics
Social Marketing White Paper
A JSI White Paper. 1860 Blake St. Suite320. Denver, CO 80202. 303-262-4300 http: //www.jsi.com. Social Marketing: Effective Strategies for. Dissemination ... technology research, surveys study and trend statistics
How to Produce A Successful White Paper, And Why
and other marketing tools. A white paper is a printed or online document that describes a product or technology, how it is used, the benefits ...
REAL TIME
MARKETING WHITE PAPERS
  1. profile image rapidbi E-marketing Tip: Give away bonuses subscribers can use - white papers, templates etc
  2. profile image rachel_rcw Interested in alternative uses of your marketing content? Try white papers and case studies. Go to http://bit.ly/ckjuVr
  3. profile image fearlesscomp Looking for great free white papers on B2B marketing? They're all here for free download. http://lnkd.in/xD5vVu
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QUESTIONS AND ANSWERS
How does B2B internet marketing work? - Yahoo! Answers
I'm trying to learn more about B2B internet marketing. If I'm a company that wants to work with other businesses online, what might my website look like - how does it work? Some examples would be great. Hi Mary J, Your website must contain answers to pressing problems of that company. It must be simple and easy to find information appealing to that company. First and foremost, always remember the real reason for which you get into business. It is for one primary reason that MUST be your focus. That reason is to serve a niche market. If you serve everyone you are too generalized. When you are a generic name, ...
Google Answers: Leveraging Viral Marketing for an Antivirus Product
Our company has an award-winning, high-end Gateway and Mail server antivirus solution (www.eSafe.com)that goes beyond what Symantec and McAfee offer. Their completely signature-based technology is reactive and ours combines signature updates with proactive, heuristic technology that prevented Nimda, Klez, Bugbear and other new viruses BEFORE signature updates were available. Our new campaign, "Try It, Win It" encourages IT/Security Managers to download and install our software which will automatically enroll them in a monthly drawing enabling up to 5,000 FREE licenses per month with a retail value of $70,000, including ...