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Martial Arts Business Marketing - Trends
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I rarely post links to any other blogs or sites, simply because most of what is written on martial arts business topics online is derivative or it doesn’t match my personal philosophy of business. However, Stephen Kesting posts some really good information on his site and in his newsletter, and this article by Krista Scott-Dixon is no exception . In it, Krista provides a female perspective on why more women aren’t interested in grappling, why they get involved and don’t stick around, and what instructors can do to entice more women into their classes… and keep them there. While it was written specifically ...
It seems to me that the FTC has recently started looking very closely at the whole online marketing industry. They have also made it necessary for people to declare (on websites, blogs, etc) when a review leads via an affiliate link. (Think this comes into force next month). I don’t like government interference (especially for me - being as I’m in England - a foreign government) HOWEVER, I do like the fundamental principles of integrity, openness and honesty (Which I hope that we strive for as individuals and try to teach to our students). So I guess I can’t moan too much Read More
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