Special Report on
Mass Customization and Customized Marketing
Mass Customization and Customized Marketing - Trends
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i.e. business strategies that also build on the fact that people are different, but follow a different model than customizing an item for an individual consumer and fulfilling it with on-demand manufacturing. I recently got notice of two good MC alternatives: MC Alternative I: Hipstery's match-to-order system Long-time readers of my blog will remember Adam Fletcher (and everyone interested in t-shirts will know him anyway). We had a wonderful cooperation when he was still working for Spreadshirt and directed the OpenLogo contest (and before, when he was writing his master's thesis on a very educated comparison of ...
now brings customization to its B2B (business to business) marketing efforts by offering their retailers customized wholesale catalogues through the use of short run digital printing. With the ever-increasing cost of paper and postage, variable data printing is a boon to both marketers and product distributors. Now, rather than sending the same oversized catalogue to every distributor, a smaller, more cost-effective (not to mention more environmentally friendly) catalogue can be made up to suit the needs and stock of individual retail stores. Retailers no longer have to wade through ... Read More
SURVEY RESULTS FOR
MASS CUSTOMIZATION AND CUSTOMIZED MARKETING
7 - Atmosphere: Google's Transformers
Matt Richards Episode 1 - Mass Customization
- MVM Visual Search - Free Webinar on new shopping personalization ...
- Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09