Special Report on
Mass Customization at Hewlett-Packard
Mass Customization at Hewlett-Packard - Trends
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"It seems counterintuitive: successful manufacturers that mass-produce and, at the same time, individually customize their products for consumers," a recent article in The Manufacturer said. "But many manufacturers have found a way to make it work, using innovative management techniques and technology." It is difficult, nigh impossible, to argue that the future of U.S. manufacturing doesn't depend on innovation; that U.S. manufacturers don't need to be innovative to compete in today's global marketplace. As such, perhaps the leading and most apparently necessary trend in "innovative" ...
There have been a few recent articles from various sources regarding the U.S. auto industry, which provide an interesting basis for a discussion about the role of mass customization in the future of the automotive sector. In Industry Week, a recent feature by Yorgos Papatheodorou and Michelle Harris, which primarily dealt with the geographical spread of auto plants within the U.S. , also notes the changing nature of the auto industry over recent years, and the ever increasing fragementation of the market. They note that: “This creates a dilemma between the efficiency of mass ... Read More
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