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Special Report on

Measuring Social Media Marketing

measuring social media marketing special research report Photo by mschannel9.vo.msecnd.net
This article has excerpts from: Social Marketing Analytics Report by Web Analytics Demystified And Altimeter Group. Please visit http://john.webanalyticsdemystified.com/2010/04/22/new-research-on-social-marketing-analytics/ for more details, formulas, and to download the report. We are living a world of constant flux. Technologies emerge, communication channels open and consumer behaviors adapt. These changes are apparent in the ways in which consumers interact with marketers and their brands as well as the ways in which consumers empower one another. Marketers are experimenting with all sorts of online marketing and social ...
plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix— advertising , personal selling , public relations , publicity , direct marketing , and sales promotion —to produce a customer focused message. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. However, the growth of social media
REVIEWS AND OPINIONS
Forrester Report Discusses Social Media ROI
has produced another interesting report, this one focusing on perhaps the hottest topic of the social media world over the past year: The ROI of Social Media Marketing . The piece, primarily authored by Forrester analyst and friend Augie Ray , offers what Forrester calls a balanced scorecard for measuring the ROI of social media, complete with expected Forrester graphics and interview-based insights. Ray uses the 1996 book The Balanced Scorecard: Translating Strategy Into Action by Drs. Robert Kaplan and David Norton to offer the argument that the best way to measure the impact of social media is through a wide range of metrics ... market research, surveys and trends
Measuring Social Media Marketing
we like to start with measurement as it aligns to goals. We’re always excited that people want to work with us, but we also want to make sure their time isn’t wasted by simply “doing social media.” To that end, we start with an understanding of our clients’ goals, and work from there into what kinds of measurements we might come up with to help them with their success. I don’t talk about specific clients (as that’s not part of our contract), but I’ll share the general way we’re going about working with clients in 2010, so that you can get a sense of how we’re doing what ... market research, surveys and trends

SURVEY RESULTS FOR
MEASURING SOCIAL MEDIA MARKETING

Online Video Advertising FAQ | ClickZ Rewind | Web Ad.vantage
What’s the state of online video advertising as we enter Q4 2009? Last year around this time, some bemoaned that, as a consequence of the economic crisis, experimental budgets for online video advertising were gone. Ad rates all over, including those for online video, fell as much as 25 percent and many of us held our breath to see how our clients’ budgets would be affected. Suddenly, though, a slew of good news about online video advertising came out last month: EMarketer forecasted growth, albeit small, for online video advertising, predicting that by 2013 it will account for 11 percent of all online ad ... industry trends, business articles and survey research
Online Video Advertising FAQ - ClickZ
What's the state of online video advertising as we enter Q4 2009? Last year around this time, some bemoaned that, as a consequence of the economic crisis, experimental budgets for online video advertising were gone. Ad rates all over, including those for online video, fell as much as 25 percent and many of us held our breath to see how our clients' budgets would be affected. Suddenly, though, a slew of good news about online video advertising came out last month: EMarketer forecasted growth, albeit small, for online video advertising, predicting that by 2013 it will account for 11 percent of all online ad spending. ... industry trends, business articles and survey research
RELATED NEWS
Old Spice Body Wash Sales Down Despite Recent Online Video Marketing Blitz?
of the Old Spice Man are still reverberating throughout the Internet.  You might say he’s a media darling, right?  But there are some whispers out there that suggest the commercials have not been all that effective, despite their massive reach.  Time Magazine , of all sources, is reporting that while the campaign is universally lauded, the actual sales of the product have slipped. There are really two things I want to talk about with this, and the first is this whole “sales are down” thing.  Who does Time Magazine cite as the source for their claim that Old Spice body wash sales are down?  Well, they cite WARC , and advertising ... market trends, news research and surveys resources
More Perspectives (Four to be Exact) on Social Media ROI
No matter how much companies would like social media to return a clear ROI, it remains a stubbornly murky goal for many of them. I wrote about this in April, commenting on the formula used by a social media consulting company that purported to show a Facebook fan is worth $3.60 to a company.   I'm not suggesting companies should forget about ROI when crafting their social media strategies. They still need to connect social media to business benefits. But they'll probably be a lot less frustrated if they concede up front that financial returns aren't the only reason for employing social media. Heck, they might ... market trends, news research and surveys resources

INFORMATION RESOURCES

Social Media Buyer's Guide
Forrester: "Three Steps to Measuring Social Media Marketing" by Nate Elliot, October 29, 2009. Page 25. IAB Social Media Buyer's Guide ... technology research, surveys study and trend statistics
Tourism Tech Corner Interview: Kyle Lacy of Brandswag | The ...
This is the second in a new series of interviews with local leaders in the social media and technology industry that will be featured on the Tourism Tech Corner. Today’s interview is with Kyle Lacy of Brandswag , a social media training company based in Indianapolis and Oklahoma City. Brandswag – KyleLacy.com 765.610.5965 @ KylePLacy @ Brandswag Kyle Lacy started Brandswag in June, 2007 with his college roommate. They started out as an identity design firm for website development and as of November, 2009, they moved into corporate training and development for social media. They work with companies with between 100 ... technology research, surveys study and trend statistics
Social Media Ad Metrics Definitions
The User-Generated Content & Social Media Committee of the IAB is ... agencies on the strength of user-generated content & social media as a marketing vehicle. .... measure social activity. Comments are the most common "social" activity ...
REAL TIME
MEASURING SOCIAL MEDIA MARKETING
  1. profile image 100Rivers Five key rules for measuring social media marketing - Marketing How To Guides | UTalkMarketing http://shar.es/mPkye
  2. profile image SEOBridges RT @boxcarmarketing: How to measure your social media marketing: KPIs for product & brand awareness http://ow.ly/2fb36
  3. profile image boxcarmarketing How to measure your social media marketing: KPIs for product & brand awareness http://ow.ly/2fb36
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QUESTIONS AND ANSWERS
How do you measure the value of social media marketing? What ...
If you're like me, you often get a skeptical frown when you suggest your clients/bosses conduct social media marketing/promotions efforts. The reason I'm often given is that they don't know how to measure the ROI on such campaigns. In my mind, however, there's several tangible ways (though somewhat "soft" measures) to tell whether your social media efforts are working -- see http://tinyurl.com/67v6mp . I'd love to know what you think of these measures and how we can improve upon them! For those who aren't used to TinyURLs like the one in my post above, the "real" URL for my existing proposal is at:
How do you decide how much you should allocate to new media VS ...
At Forrester, we’ve just relaunched our quarterly Media Strategy survey to enquire about how CMOs and marketing leaders: 1. Drive their media strategy 2. Experiment with new media 3. Spend in traditional and new media If you want to help us shape our media research, please feel free to copy/paste the following link into your browser to start the survey. It should take about 15 minutes to complete: http://bit.ly/bYu6I2 In exchange of your valuable time, we will: 1. Send you the results from this research before its official release date. 2. Immediately provide you with access to a free piece of research. You will be able ...