Special Report on
Medium Blue Internet Marketing
Medium Blue Internet Marketing - Trends
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Most companies that have websites have access to web traffic statistics, usually provided by their web host. Those that don't take advantage of these files for web traffic analysis (or use a bargain basement web hosting company that doesn't provide them) don't know what they are missing- there is a wealth of information to be found, and reacting to this information can have a positive impact on ...
Although the number of business-related websites continues to grow at a fast rate, many companies don’t realize any noticeable return on their website investment. Often, this is simply because the website does not address the offline goals of the business and because there is no reliable mechanism in place to measure its success. When trying to gauge how effective your website is in helping you to meet your organizational goals, the following three basic questions can help. What is the goal of the site? Many companies have ineffective websites because there were no predefined goals ... Read More
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Nikesh Arora at IE Business School in Madrid
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