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Mobile Marketing News

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Dealers are opening their eyes to more and more marketing options and not going the cheap route as over $20 billion is expected to be spent in 2010 on dealer marketing. The previous is great news but most dealers are beginning to lose grasp on customer retention. We all have heard the statistic that a previous customer is 67% more likely to buy than a new one yet dealers were only seeing half this number at best so what gives? Coming from a dealership I hate to say this but we have flooded our customers with direct mail and emails to the point they trash it with out even reading your messaging. ( just picture your customer ...
Features of the phone include the ability to transcribe voice to text, noise canceling dual microphones, and GPS guided turn-by-turn voice directions to drivers. The device is sold unlocked (not restricted to use on a single network provider). Google currently offers it for use on the T-Mobile and AT&T networks in the United States; a version for use on Vodafone (European) networks was announced on 26 April 2010, available in the UK on 30 April 2010. On March 16, 2010, the Nexus One device became available on the Google web store for sale in Canada for use with Rogers Wireless , Telus , Bell and Wind Mobile . Apple is targeting ...
REVIEWS AND OPINIONS
The Positives and Negatives of User-Generated Content | Mobile ...
As the Internet continues to grow and seemingly affect all aspects of our lives, there is a growing debate about the positive and negatives of using “user-generated content” versus “traditional” content. User-generated content (UGC) has been a staple of the peer-to-peer experience since the dawn of the digital revolution. The concept is simple: user-generated content includes any site where the user can write and/or publish content.  That content can be video content, blog posts, etc. Traditional content includes pages run by local and national media, businesses, and any website where the content was professionally written, ... market research, surveys and trends
Content Marketing Today » How the Sizzling Shift to Mobile ...
For those of us who been around computing since the early days of PCs, the consumer move to mobile devices and away from desktop and even laptop computers is astonishing–and maybe a little terrifying. In the first year of its existence, 1981, the IBM PC sold 100,000 units. Most of those buyers were geeks or leading-edge business users. Apple’s iPad sold 1 million units in less than one month and 2 million units in just two months. IPad users still include geeks and business types but they’re just as likely to include your six-year-old and your grandmother. These unbelievable sales numbers represent a ... market research, surveys and trends

SURVEY RESULTS FOR
MOBILE MARKETING NEWS

Unhealthily Obsessed With Mobile Content | mocoNews
is still allowing Google’s AdMob and other mobile advertising networks to collect data on users in order to deliver targeted ads despite releasing new terms last month that prohibited it . Apple’s charge of heart may have something to do with reports that the FTC is on their back for anti-competitive behaviors in the mobile-advertising market. Or, it may have to do with the fact that Apple needs those ads so that developers can monetize their applications while its iAd advertising platform gains traction. Keep Reading » Posted In: Advertising , Apps , Mobile , Companies , Apple , iPhone , Google Tricia Duryee ... industry trends, business articles and survey research
Mobile Browsers | Mobile Marketing Watch
its latest Touch-Friendly Web Report for May, in which it focuses on sports-related mobile sites to dissect the “sports web phenomenon on touchscreen phones.” Mobile sites in the sports vertical are immensely popular these days, and the report notes the sheer quantity of touch-friendly sport sites that now exist and how good they are.  Though similar apps exist in various app stores, the same score and match information can be found on the mobile Web for free.  In the case of ESPN, up to June 23rd (the day of the US-Algeria game) , their FIFA World Cup 2010 iPhone app saw 31 million visits and their mobile site, a ... industry trends, business articles and survey research
RELATED NEWS
Syracuse.com launches expanded mobile website
This is a screen grab of the syracuse.com mobile website taken on an iPad. The larger size of the iPad allows the site to display thumbnails of photos. On smartphones, like the iPhone, the website displays an icon that, if you click on it, will show you the image. DeWitt, NY -- The parent company of syracuse.com, the website affiliated with The Post-Standard, has launched a new mobile site that makes keeping up with breaking news quicker and easier on phones and other mobile devices. The site, which can be accessed at http://mobile.syracuse.com , offers a clean, simple interface with headlines to top stories in news, sports, ... market trends, news research and surveys resources
News Ltd hires Virgin Mobile marketing director Anthony Hearne for paid ...
So it’s amusing to see that News Ltd seems to be straying into the same kind of territory – only this one is a bit more personal.   Read more » There’s an amusing weekly feature in the UK gossip email Holy Moly called Duty Log Mental. It covers complaints to TV networks about their programmes from less balanced members of society. This week I’ve been catching up on Ad Standards Board rulings. Read more » I rather like this promo for Seven’s Sunrise:   Read more » “Rupert Murdoch has declared surrender. The future defeated him.Instead, Murdoch will milk his cash cow a pound at a ... market trends, news research and surveys resources

INFORMATION RESOURCES

Mobile Marketer's Mobile Outlook 2008 - Mobile Outlook 2008
Jan 9, 2008 ... receive the latest mobile marketing news and analysis first thing in the morning . Simply click here to subscribe ... technology research, surveys study and trend statistics
NYC.gov - Mayor's Office of Film, Theatre & Broadcasting ...
Internet Week is back! Starting on June 7, New York City will celebrate the City’s Internet and digital community with a week-long festival featuring conferences, panels, and parties with tech experts and pioneers in social media and Web 2.0. Internet Week New York is presented by the International Academy of Digital Arts and Sciences in cooperation with the City of New York and the Mayor’s Office of Film, Theatre and Broadcasting. Events of Internet Week range from Advertising and Arts & Entertainment to Social Media and Startups & Technology. Sponsors of Internet Week, including the Mayor’s Office of ... technology research, surveys study and trend statistics
Chicago agency profits as mobile marketing becomes popular
Chicago's alternative radio station Q101 uses Vibes' platform to create Text-2-Win contests for concert tickets. One of the most recent is a contest to win two tickets to see rock band Flogging Molly in concert. The recession hammered most industries, but for mobile marketing provider Vibes Media LLC in Chicago, it equaled growth. Vibes grew to $12 million in revenue last year. “The mobile device is the most powerful marketing tool ever,” asserted the 33-year-old co-founder and CEO, Alex Campbell. Companies are utilizing short message service, or SMS, text messaging more and more to market brands and to create more ...
REAL TIME
MOBILE MARKETING NEWS
  1. profile image makemoneywithfi News Ltd hires Virgin Mobile marketing director Anthony Hearne for paid content drive http://tinyurl.com/2ckvob8
  2. profile image BishopsB2B Windows Phone 7 To Push Microsoft Into Mobile Ad Market - http://bit.ly/cA2DHG - Ads beyond Apps #cmo #mlm #marketing
  3. profile image _headofSEO Insider SEO Tips: Mobile SEO is 2X More Important - The Brainchild Group - Marketing News (blog) http://url4.eu/5MlGu
QUESTIONS AND ANSWERS
Are Mobile Value Added Services giving more VALUE to entertainment ...
Only when the commercial break even is achieved and enough profits have been made from the business do enterprises get into a philantrophy mode. People lead a very unchallenged/ uncomplicated life and entertainment helps them escape this monotonous existence. Not a lot of people can change the world or can be a superstar spy like "James Bond" or a handsome hunk like "Brad Pitt" or a celebrated musician like "Elvis Presley" or a commanding sports personality like Carl Lewis..........the list goes on and on. This is where entertainment comes into life and transcends from the surreal to the next level where common people like you ...
I'm looking for a sports news and scores feed for mobile web, any ...
You can try Bluetooth marketing, it is novel, and gets your message across, especially to teenagers and young professionals. We have used BlueMediaServer and it is very effective. It enables your poster or ad to send coupons, invitations, product brochures, music, videos, business cards, calendar events, web pages to any mobile phone equipped with Bluetooth. Note that this is not a spam device, and the customer has to request the content by opening his/her Bluetooth or waving his/her phone in front of a poster or hotzone posted May 19, 2008