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Modeling Competitive Marketing Strategies
Modeling Competitive Marketing Strategies - Trends
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is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage 3 . A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's ...
Writing, developing and implementing an effective and successful Marketing Plan begins with a sound market and industry analysis and finishes with a Marketing Strategy and Marketing Programs, ready for implementation. The marketing plan should not be developed and implemented independently; rather, the marketing plan is more effective if developed with your Business Plan products and services section and finally implemented with your company’s strategic and sales plan. In this article I provide an overview of what an effective marketing plan contains and how to successfuly ... Read More
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