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Multi-platform advertising increases reach
Multi-platform advertising increases reach - Trends
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got me thinking (as marketers do) about the amount of time, money, and effort that goes into creating a spot worthy of such a high-profile arena. Post-game, I like to start tracking the way advertisers leverage their exposure. Do they launch a related campaign online, taking the already familiar creative into new territory? Does it get translated into a radio spot or transformed into a billboard ad? Multi-platform or cross-media campaigns are common among many advertisers, particularly as studies continue to illustrate the relationship between watching television and surfing the Web. In 2002, one survey found simultaneous TV/Web ...
It follows the fortunes of Lt. Harry Lanyard, a Canadian junior officer serving in the British Army with Howard's Scouts, an actual elite mounted regiment of the time, commanded by the American soldier of fortune, Major "Gat" Howard. Field Marshal Kitchener releases Lanyard from a court-martial charge of murdering an enemy prisoner, so he may lead a patrol to recover fifteen million dollars' worth of gold buried somewhere in the veld. The hoard of bullion -- an historical reality, parts of which are still being searched for to this day -- was looted from Boer banks on ... Read More
The CEO Dominica created a remarkable brilliant, which made the Gucci brand from a loss situation to the top of the world again, and became the third-largest luxury goods group in the world. Find Most Glamorous sexy costumes for Yourself! However, GUCCI still hired a CEO who started from selling ice cream: Robert Polet replaced this hero who had a splendid achievement. Really?! Angelina Jolie Wear sexy teddy in Feast!
In 2003, ... market research, surveys and trends
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MULTI-PLATFORM ADVERTISING INCREASES REACH
Eric Schmidt at Mobile World Congress
YouTube Auto 101