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Special Report on

National Social Marketing Centre

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This 'for-kids-by-kids' multicultural campaign aimed to increase and maintain physical activity among 'tweens' (children aged 9–13). Launched in 2002 by the Centers for Disease Control and Prevention (CDC) in America, VERB used commercial methods of youth marketing to promote being physically active as cool, fun, and a chance to have a good time with friends. The campaign concluded in September 2006 when funding ended. In addition to its strong brand identity and communications presence, the programme also offered opportunities and support for active and rewarding participation, including community-based ...
along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. Although "social marketing" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification. The primary aim of social marketing is "social ...
Social Marketing in Action: Campaigns from around the World ...
This page is a collection of links to active social marketing projects, campaigns and key websites highlight the practice of social marketing. Australia For decades, speeding has been the biggest road safety problem in New South Wales and young male drivers are significantly over represented in speeding related crashes. This is despite the introduction of new technology to help detect and penalise speeding drivers, targeted legislation, improved vehicle safety features and education campaigns to ensure drivers are aware of and understand the dangers of speeding. In 2007 the RTA adopted a new approach to make contact with a ... market research, surveys and trends
Jeff French writes: on the do's and dont's of a Social Marketing Plan
TCC believes that long term success for any organisation is founded on the mutual trust established with its stakeholders, its consumers and the wider community. We believe that this mutual trust can only be achieved if an organisation actively engages in authentic and continuous dialogue with those whose lives it touches. By thecampaigncompany In my last post I looked at the 10 key rules for implementing a social marketing programme. In this posting I want to look at the key elements of a Social Marketing Plan and what to avoid. 10 things to include in your Social Marketing plan: Explicitly define the problem. Set out the ... market research, surveys and trends


On Social Marketing and Social Change:
Flinders St East [Townsville, Australia] will come under scrutiny of a safety audit when a group of university students step out to ask clubbers how safe they feel when they are in the CBD. The nightclub strip has had a history of violence, drunkeness and anti-social behaviour which has prompted a 3am lockout.… She said the audit, entitled Safety in Venues, Perception Versus Reality would target men and women and allow for a social marketing project to be developed. Jamie Oliver in Talks Over Campaign for Family Meals The Department of Health is negotiating with Sainsbury's about a joint campaign, to be fronted by the ... industry trends, business articles and survey research
Sanitation Marketing As An Emergent Application of Social ...
access to safe sanitation to 3.8 million people by building demand, ... Almost 90 percent of diarrheal disease can be attributed to unsafe water ... and the National Social Marketing Centre in the U.K. in 2006. ... industry trends, business articles and survey research
Business interests and the fight against obesity
industry where beer companies, confectionery firms and crisp-makers will finance official government advertising campaigns to persuade people to eat healthier food ( Food firms told 'pay up and we won't regulate' , 8 July). Giving industry and business interests the reins on the Change4Life campaign is a recipe for disaster. Talk about giving a child the keys to the sweetshop! As the National Institute for Clinical Excellence has shown, controls on the formulation and marketing of foods are the most straightforward and cost-effective way to support healthy eating. They also provide the classic ... market trends, news research and surveys resources
Success of community interventions for childhood obesity varies depending on ...
Stockholm, Sweden: Community-based interventions designed to prevent obesity in children seem to work best in those under the age of five, while there is evidence of some success in primary school children, but very mixed effects in adolescents, a leading expert in the field said today (Tuesday). In a presentation at the International Congress on Obesity in Stockholm, Professor Boyd Swinburn, chair of population health and director of the World Health Organization Collaborating Centre for Obesity Prevention at Deakin University in Australia, reported findings of an evaluation of the success of three community-based ... market trends, news research and surveys resources


ShowCase Social Marketing: Building a World Class Evidence Base ...
Lucy Reynolds, DPhil, ShowCase Manager, National Social Marketing Centre and ..... National Social Marketing Centre's Benchmark Criteria. ... technology research, surveys study and trend statistics
Proposed Syllabus
Jun 13, 2007 ... National Social Marketing Centre-Pocket Guide (UK) [.pdf available]. • J. French , C. Blair-Stevens. From snake oil salesmen to trusted ... technology research, surveys study and trend statistics
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How many different ways are there to drive traffic to your website ...
Been thinking about all the ways you can drive traffic to your site, both online and offline tactics... would you be brave enough to reveal some of your secrets? There's a video here with a load of ideas (you need to give an email address but its worth it): posted 4 months ago in Search Marketing | Closed Share This If you are just starting out the quickest surefire way to drive traffic to your site is to buy PPC Google AdWords. Now what you do with that traffic once it is on your site is another matter. posted 4 months ago Internet Marketing Consultant|Article and Video Marketing ...
Has anyone had success with "National Refund Centre" home-based ...
I have sent away for more inforamtion and basically received the same info on paper that I could read on the Internet.....except "sure send us money to get started." Has Anyone actually sent them money to try this out for additional income from home.? If so ...How'd it go?? The website is I appriciate your honesty. 2 years ago (Tiebreaker) Answerer 1 I sent them money and they sent me a little blue card with a username and password that said to login and all the answers i need to get started processing refunds was in there. Guess what? The login and password doesn't work 2 ...