Special Report on
Negative Option Marketing/Billing
Negative Option Marketing/Billing - Trends
Latest Trending Story:
With a name like “negative option billing” it should come as no surprise that this practice has received a lot of negative attention lately from the Federal Trade Commission (“FTC”), various state attorneys general and other regulatory bodies. Despite this trend, marketers and consumers alike have found this billing method to be a convenient and useful payment option over the years. With proper and prominent disclosures, a reasonable price point, an equitable refund policy and a responsive customer service department (complete with a user-friendly cancellation policy), there’s no reason to think ...
On May 19, 2010, the U.S. Senate Commerce Committee released proposed legislation - the "Restore Online Shoppers' Confidence Act" - aimed at regulating sites that transmit or receive consumer data for post-transaction sales and sites that sell products or services with recurring charges. The proposed legislation was based in part on the Commerce Committee's 2009 report that focused on three direct marketing companies: Affinion, Vertrue, and Webloyalty. The report found that the three companies partnered with hundreds of legitimate websites that shared their customers' ... Read More
SURVEY RESULTS FOR
NEGATIVE OPTION MARKETING/BILLING
JCCC Board of Trustees Meeting 3-26-09
New Options Market - Time Value
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