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Jennifer Williams is Chief Innovation Officer and Social Media Specialist at DISC, Inc., which has specialized in SEO/SEM since 1997. Rigorously focused on ROI, DISC has clients worldwide, of all types and sizes. DISC also offers conversion rate optimization, SEO’d site design and build, and training and how-to guides in all SEO-related marketing. www.2disc.com; email@example.com, 413-584-6500. Pick a discipline of study and slap “neuro” on the front end of it. Chances are the new name you’ve created is an actual discipline being studied somewhere. Go ahead; try this one -- tack “neuro” ...
Since the dawn of commerce, sellers (and in modern times market researchers) have tried to figure out how to best pitch their wares, grab attention and close the deal. Sales pitches have always been designed to create a willing buyer, often by creating needs and wants and then offering up a new product to satisfy them. And in that transaction we say “let the buyer beware”. But what if the buyer was not consciously able to beware? What if the seller could read the mind of the buyer in ways that the buyer couldn’t even read their own mind? Would that be ethical market research, marketing ... Read More
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