Special Report on
No new marketing for Nikon
No new marketing for Nikon - Trends
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pulled off a remarkable social media feat for Old Spice body wash this week. Videos of the wry and incredibly sexy Old Spice guy - first introduced in a Super Bowl commercial in February - went viral in under 24 hours. Original, hilarious, entertaining, and remarkably well-crafted - the Old Spice videos took both new and traditional media by storm. The campaign raises the bar on production values, scripting, acting, lighting, and engagement. Unfortunately, people aren't rushing out and buying Old Spice. (Update: A couple of commenters noted that those stats are not fair to use in relation to the week-old social media play, ...
As you may have gathered from previous posts, I’m interested in photography, so when I scanned MediaPost’s Marketing Daily last week, the title “ Nikon Unveils New Cameras, But Plans No New Marketing ” was bound to catch my eye. Assuming that Nikon really does not plan any specific marketing to support the new Coolpix cameras, I wonder what thinking went into that decision? Is it a tacit acknowledgement that digital cameras have become commoditized, or is it a reflection of the faith Nikon has in its brand name? The article, written by Laurie Sullivan, opens with ... Read More
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