Special Report on
Off sales marketing
Off sales marketing - Trends
Latest Trending Story:
Long gone are the days when 'online' was synonymous with social isolation and loneliness. In fact, we're now witnessing the exact opposite: technology is driving people to connect and meet up en masse with others, in the 'real world'. It makes for an interesting, easily-digested trend, begging to be turned into new services for your customers. Earlier this year, we touched upon the MASS MINGLING trend in our ‘10 trends for 2010’ briefing , but this phenomenon now warrants its own, full briefing: As predicted by digital gurus more than a decade ago, hundreds of millions of people are now ...
The credit crunch might be hitting the licenced trade, but what is bad for the on-trade is actually quite good for the off-trade. With cash being tight many people are choosing the cheaper option of a night in with a bottle which is paying dividends for off sales marketers. Despite media coverage of binge drinking, which often imply that consumption rate is spiralling out of control, there has, in fact, been a decline in overall alcohol consumption in the UK in recent times. Difficult environmental factors, such as the increased costs of alcohol combined with the economic slowdown, ... Read More
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