Special Report on
Online Marketing and eDetailing Europe
Online Marketing and eDetailing Europe - Trends
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You are buying an e-document. This is a digital product and therefore UK VAT @ 17.50 % will be added at Checkout if your billing address is in the EU. Related Products: People who purchased this also purchased... Further Product Information Sample Pages This title is published in the KeywordPharma Conference Insights series. For more information, you can download free-of-charge sample pages . INTRODUCTION BY ANDREE BATES After a decade of e-marketing and e-detailing, which included much hype and expectation, the dust is beginning to settle on a phase of more realistic expectations and approaches. This conference, Online ...
Reduction in access to physicians means pharmaceutical sales forces must find new and different models for selling their wares. Traditionally, the pharmaceutical industry has been able to control sales through increasing ratios of sales calls to meetings, and widening its sales force as necessary to keep growing. No longer. Other industries have changed and adapted to digitalization. Now the pharmaceutical industry must do the same. eMarketing has evolved to a new phase in its development. It is more informed by a new generation of physicians which is using the internet regularly and ... Read More
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