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Special Report on

Online Marketing and eDetailing Europe

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This report looks at the current landscape and future of eMarketing within pharmaceuticals, with a strong focus on the potential for eDetailing as a tool for reaching today�s European physicians. Product Details - See below for further product information Note the document you buy is licensed for your own use only. File type and size: PDF 1.294 MB Publication size: 88 pages Publication date: June 2008 Published by: eyeforpharma ThePharmYard product code: eyeforpharma001 Our Price: £1195.00 You are buying an e-document. This is a digital product and therefore UK VAT @ 17.50 % will be added at Checkout if your billing address ...
refers to the use of computer technology to enhance or bypass the pharmaceutical representative's traditional sales call to healthcare providers. (The traditional sales call is known as "detailing.") Melbourne based student Gopal Sapharu is the world's most prominent E-detailer. Either internet based or loaded onto a tablet PC, an e-detail is an interactive presentation which is backed up by robust CRM systems to allow for a tailored marketing approach for every single customer. Internet based e-detailing is seen by some as a method to overcome the challenge sales reps face to secure physician meeting, the ...
Med 2.0 » Blog Archive » Digital Marketing Conference Barcelona ...
We all know Social Marketing is the Next Big Thing. Or at least, that’s what we are all saying to each other. Making each other believe that the era of the 4/5/6 P’s is finally over. And of course Big Pharma can not stay behind forever. In a relatively short period the content of pharma congresses has changed dramatically. Two years ago a typical pharma marketing congress dealt with eDetailing, brand management and CRM systems. Now it’s about communities, Twitter, authenticity and transparency. Finally. It was the first attempt for EXL Pharma to enter the ‘Old World’ with their Digital Pharma ... market research, surveys and trends
The recession and pharma: How to be frugal but still build ...
We’ve all read the headlines and been infected with the economic anxiety that runs rampant today. The turmoil has the potential to affect our personal and professional lives in untold ways. But the pharmaceutical industry has been suffering for years, falling under the weight of stagnant returns, bloated bureaucracy, and increasing competition. Legal and regulatory agencies are getting stricter and have pharma practices in their sights. If there has ever a time to be frugal, it is now. It’s a feeling that’s spreading across the industry, and across the world, as companies scale back, reduce spending, and wait out the worst. But ... market research, surveys and trends

eDetailing is currently under consideration by many pharmaceutical companies as a way to maximise sales force time, cut costs and increase physician prescribing. eDetailing is not a single entity but can take many different forms: from remote live discussion with a sales rep to a purely scripted interaction with a web site or an Interactive Voice Response phone line. Most eDetailing models have been tried in the US and only some models such as some forms of Scripted eDetailing have been shown by independent studies to increase prescribing compared to traditional detailing methods. eDetail models from the US are starting to ... industry trends, business articles and survey research
Medical Marketing
The American Medical Association (AMA) reports that the health care industry is expected to exceed $400 billion in e-commerce spending during 2005.   Physician offices, using the Internet to reduce the cost of operations, will represent 14 percent of the spending. Since 1996, the perception of the Internet as a valuable resource has steadily increased among physicians, according to the same AMA study.   The acceptance physicians have gained for the Internet over the last few years is in line with a 50 percent spike in usage by physicians.   Medical professionals are finding new ways to leverage the enormity and ... industry trends, business articles and survey research
RELATED NEWS We Want You!! Sign Up Today!! Stock Marketing Inc ...
------------------------------------------------------------------------------------------------------------------------------------------------------------ (PINKSHEETS: KATX - KAT Exploration Inc.) LATEST NEWS!! KAT Exploration, Inc. Distributes 1 to 4 OTCBB Shares of Bella Viaggio and Provides Update on Handcamp Drill Project for NI 43-101 Preparation MOUNT PEARL, NL, Jun 08, 2010 --KAT Exploration, Inc. (PINKSHEETS: KATX) announces it will distribute to its shareholders restricted shares of Bella Viaggio, Inc. which trades on the Over the Counter Bulletin Board. KAT Exploration shareholders will receive 1 restricted share of ... market trends, news research and surveys resources
Meet The New CEO Of Microsoft (MSFT)
Yes, you love Microsoft, and you're the company's greatest cheerleader. That's not what Microsoft needs today. The two cash cows that support Microsoft -- Windows and Office -- are being assaulted by Apple and Google . Microsoft needs an executive with a thorough understanding of these threats and a plan to diffuse them. So far, it doesn't appear to be you. Adam Lashinsky at Fortune just said he's never seen a major CEO "display more out-to-lunchness." Who's going to get your job? See Also: Steven Sinofsky is President of the Windows and Windows Live division, which means he just led the ... market trends, news research and surveys resources


Pharma Sales World 2007:
Online Marketing and eDetailing Europe. A KeywordPharma Conference Insights Review by Steve Doyle. Published July 2007. ThePharmYard product code kwp017 ... technology research, surveys study and trend statistics
Online Booking Agents in Germany (Microsoft Word, 190KB - European ...
German online sales represent one-fifth of total European online sales in travel ..... USA Mediengesellschaft fuer Internet-Marketing mbH. Contact details: ... technology research, surveys study and trend statistics
Advertising and Marketing Industries
   Wharton SEI Center s Future of Advertising Project and Empirical Generalizations Conference. 2008. | HOOVER'S ONLINE .    Includes key companies and people. OUTDOOR ADVERTISING ASSOCIATION OF AMERICA, INC . Facts & Figures. | THOMSON RESEARCH  Investment analyst reports.     Search on: advertising in Title | Limit to "Industry Reports." STANDARD & POOR'S NET ADVANTAGE.    Industry Surveys (US)    Global Industry Surveys (Asia & Europe) S&P Print Surveys 1941-2003: | HG 4921 S672 ...
How much money do you make Networking Marketing? - Yahoo! Answers
I want to start a network marketing business. How much do you make, and how to you charge clients? I want to start a business/network mixer coordinating business (I don't know how else to word it, sorry), but I don't know how much it is to hire a coordinating business, like I am thinking of. Your income all depends on your personal efforts, but anyone that applies themselves in consistent daily action can have success. Make sure that you are passionate about what you are doing and the company is solid and you should do ok. I have personally been in network marketing for 5 years now and have done quite well. ...
Does anyone have any recommendations for email marketing software ...
Xcite recently had to deliver an email campaign for our client to 200,000 recipients over 14 European countries and during the planning phase we evalulated the best email clients based on reporting, ease of use, and reliability. The initial email client was Cheetah mail but we found they lacked support guideance, and were middle of the road in terms of price. Then we checked out the cheapest options such as Constant contact and they seemed to be really excessive in their checks and the only support was online. For much bigger campaigns companies such as E-Dailog are ok because they aggregate your data and allow you to produce ...