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— You see it. You want it. You buy it. That’s what e-commerce sites are banking on this holiday shopping season. Having blocked and tackled basics such as shopping carts and credit card approvals, online retailers know a significant chunk of their sales this year will be in the up-sell and cross-sell. Booking impulse buys, in other words. But striking a shopper’s fancy is harder to do electronically than in the physical world of sounds, smells and ambiance. A lot rides on successful promotion: Online shopping is expected to top $33 billion this year, up 21 percent from $27 billion in ...
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