Special Report on
Part of the marketing mix
Part of the marketing mix - Trends
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I’ve put together the 10 key trends I see for 2007 in Marketing Innovation. None of these are new, except for Net Promoter Scores which have only been around for a few years. And, OK, I have to admit that some of these might end up being more wishful thinking then actual trends, but I get the disctinctive feeling many marketers are actually starting to wake up. Authenticity Authenticity, honesty, ‘realness’ should have been at the top of this list for the past 10 years – but it seems as if it is actually breaking through now. Too many great examples of how companies enhanced their image and standing with ...
Practically every business on the planet sets out with the main objective of making money. This is generally done by producing some form of product, or offering a service, and then charging people money for it. First of all, it is a very rare case that a company can offer a product or service that is genuinely unique and cannot be supplied by anybody else. This means that your company will be contesting with other businesses that sell a similar product and you will both be trying to make money from the same shoppers, who only want to spend their money once. Marketing is the primary tool ... Read More
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