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People and the marketing mix
People and the marketing mix - Trends
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Small and medium-sized enterprises are bucking the austerity trend and investing an increasing amount of cash in a wide range of marketing activity, according to research seen exclusively by Marketing Week. Many small to medium-sized businesses (SMEs) are improving their chances of survival in these testing economic times by increasing their overall use of marketing channels, according to research commissioned by SME marketing specialists B2 Group. The survey, which was carried out by fast.MAP in May 2010, demonstrates a good level of business confidence among SMEs. Many are exploring different marketing methods in a bid to ...
Nearly every company on the planet sets out with the primary objective of making money. This is generally done by producing some form of product, or offering a service, and then charging people money for it. This fundamental principle is fairly straight-forward, although it contains many specific details. Firstly, it is a very rare case that a business can offer a product or service that is truly unique and cannot be provided by anyone else. This means that your business will be competing with other businesses that sell a similar item and you will both be trying to earn money from the same ... Read More
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