Special Report on
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Perceptions Of Unfair Marketing Practices - Trends
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commonly known as the Green Guides, to help marketers avoid making environmental claims that are unfair or deceptive under Section 5 of the FTC Act. The Green Guides outline general principles that apply to all environmental marketing claims and then provide guidance on specific green claims, such as biodegradable, compostable, recyclable, recycled content, and ozone safe. The FTC issued the Guides in 1992, and updated them in 1996 and 1998. The Commission currently is reviewing the Guides, as detailed below. Recent Developments The FTC is currently reviewing its Green Guides to ensure that they are appropriately responsive ...
Nick Hallam has been Director of Marketing at EFDSS for 11 months. On Monday he was told he would not be confirmed in post at the end of his first year because he "does not understand the organisation and what it's about." Nick has done more to engage with the folk community in England in the past year than anyone at EFDSS in the last 10 years, working tirelessly and often at his own expense to immerse himself in the folk community on EFDSS's behalf. He has been a public face for the organisation, coming to gigs, making new partnerships, and generally working very hard ... Read More
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