Special Report on
Perceptual Maps in Marketing
Perceptual Maps in Marketing - Trends
Latest Trending Story:
Marketers throughout the world have extensively used perceptual mapping for over thirty years now. Most companies use perceptual maps before they embark on to any new brand positioning activity. So what is the secret behind the popularity of perceptual mapping? You can get the most complicated market information made simple with easy to understand graphic representations. Without doubt, graphics speak much more than numbers or words. A perceptual map helps you get a comparative perspective with regards to competition, consumer behavior, market trends etc. The most commonly used two dimensional maps are highly effective with ...
Perceptual maps are an important element in determining marketing strategy for your firm. First, what are perceptual maps. According to Wikipedia, Perceptual mapping is a graphics technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product , product line , brand , or company is displayed relative to their competition. Although perceptual maps (also called product positioning maps) can have any number of dimensions thanks to the wonders of modern computers, commonly perceptual maps are graphed ... Read More
SURVEY RESULTS FOR
PERCEPTUAL MAPS IN MARKETING
Niche Market Takeover - Marketing To Create A Perception
Marketing Tip: Coke & The Power of Perception
- Teleseminar Versus Webinar? Determine Your Most Profitable ...
- TDWI On-Demand Webinar Archive -- TDWI