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Persona-based marketing - Trends
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The great global economic meltdown of 2009 has passed, and we are still here and breathing, mostly a sigh of relief. It’s been a tough year for B2B marketers as many of us had to deal with decreased budgets, staff and a return to basics. Hopefully, we focused on improving our core processes, measures, and databases so we are ready for whatever the economy and market brings our way in 2010. In 2009, I put forth my Big 10 Trends for B2B Marketing , and in keeping with tradition I thought I would do it again for 2010. 1. Mass Adoption of Social Media in The B2B Marketing Mix I hope that in 2010 we will finally see an ...
Meet Bill, he's the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model SUV with a booster seat in the back seat for his four-year-old daughter. He's harried, and worries about managing his company's growth. He wants to leverage technology to increase operational efficiency and customer satisfaction, and to offset the rising costs of doing business, ... Read More
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