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Special Report on

Persona-based marketing

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are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behaviour set that might use a site, brand or product in a similar way. Personas are a tool or method of market segmentation . The term persona is used widely in online and technology applications as well as in advertising, where other terms such as pen portraits may also be used. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a ...
{ How to Get Started with Persona-Based Marketing } | . list up ...
For many, the idea of creating customer personas seems to be feasible only for big time marketing experts with billion dollar budgets. Yet increasing numbers of in-house marketing managers and local advertising agencies are finding persona marketing more affordable and important than ever. Demographics like industry, location, job position, etc. have always been used to define our customer profiles. However, today’s customers are educating themselves with information on the internet. This freely accessible information is framing their purchasing decisions. Smart marketers are using niches and personas  to tailor their message to ... market research, surveys and trends
Persona Based Marketing: Powerful B2B Marketing Tools For ...
Meet Bill, he’s the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model SUV with a booster seat in the back seat for his four-year-old daughter. He’s harried, and worries about managing his company’s growth. He wants to leverage technology to increase operational efficiency and customer satisfaction, and to offset the rising costs of doing business, but doesn’t know where to ... market research, surveys and trends


Survey Reveals Increasing Consumer Acceptance of IVR Systems
Welcome to the call center solutions channel on TMCnet, sponsored by Volt Delta, a leading provider of Directory Assistance, Operator Services, data management and information service solutions to the global marketplace. Here you’ll learn all about Volt Delta’s computer-based directory assistance software and systems and other database management and telecommunications services, including its popular OASIS product set. By Patrick Barnard , Senior Web Editor, TMCnet Interactive voice response (IVR) systems have come a long way in the past five years or so. Once derided by consumers as “awkward,” ... industry trends, business articles and survey research
HP Initiative Fuels Growth, Reduces Complexity for ...
HP today announced the HP initiative to help fuel the growth of channel partners and midsize enterprises and to simplify their data centers. HP is a first-of-its-kind (1) initiative that includes new software, an enhanced partner program and a primary research survey, (2) all geared toward midsize enterprises. These businesses, defined as having 1,000 to 10,000 employees, comprise a $7.5 billion market. (1) Also, a new organization called HP Commercial Solutions has been formed within the HP Software and Solutions business unit to deliver on the initiative. Midsize ... industry trends, business articles and survey research
Ballmer talks up Windows 7 slates, phones
-based slates on the market this year, while Windows Vice President Tami Reller showed off a couple of models, including the dual-screen Libretto that Toshiba has in the works as well as a slate from Chinese computer maker Hanvon . "Over the course of the next several months, you will see a range of Windows 7-based slates that I think you'll find quite impressive," Ballmer said, speaking at the company's Worldwide Partner Conference in Washington, D.C. There will be models from Dell, Asus, Samsung, and Toshiba, Ballmer said, adding that they would come in many sizes and many prices and include models both ... market trends, news research and surveys resources
ICKLER: Battles Back For 13th At Iowa Speedway
Brian Ickler may not have had the racetruck to beat in Sunday's Lucas Oil 200 NASCAR Camping World Truck Series race at Iowa Speedway in Newton. But he had arguably the next-best through most of the first half of the race. That's when it went all for naught as the 24-year-old from San Diego, driving in his third Truck Series event in the No. 18 Toyota Tundra for Kyle Busch Motorsports (KBM) and the 14th of his career, got turned from behind on a restart just past the halfway point in today's 205-lap race, fell two laps off the pace, and used the rest of the day to battle his way back onto the lead lap and settle ... market trends, news research and surveys resources


Avatar-Based Marketing
Jun 16, 2006 ... Avatar-Based Marketing. Companies spend large sums trying to segment, reach, .... persona every time she enters one of the hundreds of ... technology research, surveys study and trend statistics
PrivaSeek, Inc. ("PrivaSeek") - Supplement
PrivaSeek, Inc. ("PrivaSeek") appreciates the opportunity to submit supplemental comments relating to the Commission's Notice of Proposed Rulemaking ("the NPR") implementing the Children's Online Privacy Protection Act of 1998 ("COPPA" or "the Act"). PrivaSeek's initial written comments, which are part of the current rulemaking record, focus on the "verifiable parental consent" section of the proposed rule." It is our position that personal information from or about children should not be collected, used, or released to a third party without parental consent. We applaud industry leaders ... technology research, surveys study and trend statistics
Value versus premium innovation? What do consumers want today in ...
I think your question is a really important one, and one that has a complex response. In our industry, we have for years felt that the consumer rules everything. Because of the exciting times we live in, with technology emerging at such a rapid fire pace, the economy being is constant flux, people have choices, and they will be smart about those choices. That being said, commodity markets/products are intriguing to me. My belief is that you really need to get to know your customer. Know where they live, what drives them, where do they store this product, what other products is it interacting with? We did a project a few years ...
Five Myths of Internet Marketing for Independent Professionals
There's more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help you market products and services sold and delivered exclusively on the Internet. So what does that mean for the independent professional whose web presence is primarily aimed at selling his or her own personal services? You know, services delivered the old-fashioned way, by humans interacting face-to-face or at least ...