Special Report on
Persona marketing applied
Persona marketing applied - Trends
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by definition, is the application of fictional psychological and/or demographic profiles to anyone that might use a site or product. In online marketing, we’re blessed with possibly the best quality data available compared to the rest of the discipline, because we can often accurately profile anyone including prospects, clients, internal stakeholders – any visitor in fact. When we narrow the scope of online marketing to paid search or “pay-per-click” we often need to strike a balance between traffic quality and quantity. Persona marketing can help one of two ways, through the ads we craft to capture an ...
Want to take a stab at creating personas for your business? If so, you really should check out the most recent installment of SEOmoz “ Whiteboard Friday ” screencast. In this 20-minute tutorial, Ian Lurie of Portent Interactive and SEOmoz founder Rand Fishkin discuss how to create simple customer personas and use them to boost the performance and relevance of your website. As anyone who’s read Waiting for Your Cat to Bark may know, we have quite a bit of experience adapting the customer experience to fit the needs of personas — and I’ll share some more ideas ... Read More
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PERSONA MARKETING APPLIED
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