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Special Report on

Persuasion and Marketing

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One of my research interests is the interaction of emotion and reason in persuasion and, more specifically, in nonverbal/emotional factors in safe-sex communication and persuasion. I find that two kinds of emotion particularly important in safe-sex communication tend to be overlooked in the emotion literature: (1) reptilian emotions (�raw� sex and power) and (2) positive and negative prosocial emotions (attachment, love, caring, play, bonding, loss/bereavement). The affect-reason-involvement (ARI) model is a general model of how emotion and reason interact in producing involvement, and this model is widely relevant to persuasion ...
Visual stimuli may be quickly flashed before an individual may process them, or flashed and then masked, thereby interrupting the processing. Audio stimuli may be played below audible volumes, similarly masked by other stimuli, or recorded backwards in a process called backmasking . Introduced in 1897, the concept became controversial as "subliminal messages" in 1957 when marketing practitioners claimed its potential use in persuasion. Subsequent scientific research, however, has been unable to replicate most of these marketing claims beyond a mere placebo effect.
Tips for Web Marketing Advocacy and Persuasion: Guidelines for ...
The benefits of web marketing lie in the ability to turn potential consumers into actual consumers through skillful, strategic web advocacy and persuasion . To enjoy the full benefits of online marketing, corporate firms need to, first of all, be concerned about how to generate maximum visits to their advertising or corporate websites . Such visitors will usually be potential consumers or customers. It is only when potential consumers or target audience visit the specific advertising, advocacy or persuasion websites that they can be made aware of what is being offered and then be persuaded to act or buy a product. Generating ... market research, surveys and trends
Healthy Influence Blog » Blog Archive » Persuasion and Peace ...
Consider principles of marketing as a tool in the Persuasion War to change the way people think, feel, and act.  A great source for discussion is this RAND report and the conversation it generated at BlingCycle , Matthew Yglesias’s blog , MountainRunner , and SocialMarketing .  We’re not limiting our ideas to just this one report, but using it as a recent exemplar. While certainly useful, like any tool, marketing has limits and we must understand these limits to achieve maximum efficiency and effectiveness from the tool. Marketing is classically defined as any activity that enhances the exchange between buyers and sellers.  It ... market research, surveys and trends


Archive | April 16, 2001 | Both taxes and spending must be cut
Milton Friedman recently observed that government spending and government-mandated private expenditures exceed 50 percent of national income, making the United States economy "more than half socialist." While Friedman, the leading voice of the Chicago school of free-market economics, views this fact with disdain, it didn't deter President Bush from submitting a budget that increases federal spending in most categories and includes some $1.96 trillion in outlays for the new fiscal year. With federal spending now approaching $2 trillion annually under a Republican ... industry trends, business articles and survey research
Robert Cialdini
where he has also been named Distinguished Graduate Research Professor. Robert Cialdini is an internationally respected expert in the fields of persuasion , social influence , compliance, negotiation and social norms. His books Influence: Science and Practice and Influence: The Psychology of Persuasion are the result of years of study into the reasons that people comply with requests in business and other settings. Together, they have sold over a million copies and have been translated into twenty languages and consistently ranks within the top one half of one percent of books sold on . Influence has been listed on the industry trends, business articles and survey research
Hancock Shaker Village preserves Shaker legacy, offers lessons for today
As the turbine sent water gushing, Bev Corbett admired how the 19th century Shakers powered their wood shop and laundry in 1858. “These people built a community on the power of water and solar,” said Corbett, who visited Hancock Shaker Village in Pittsfield last month with her two children. “We’ve fixed the world in order to break it. We need to find a way to use the old technologies for new ones.” Like Corbett, many people come to the living history museum out of curiosity about a communal, celibate religious group that thrived in the first half of the 1800s but has only a few living members today. ... market trends, news research and surveys resources
Key ingredient: Persuasion
Young entrepreneurs spent time Tuesday trying to find their big hit -- their version of "Monster Mash" ice cream. "Monster Mash," based on monster cookies, is a top five flavor at Heyn's Ice Cream, thanks to creative thinking four years ago by a group of kids at the Youth Entrepreneur Camp. Designing their own ice cream flavor has become a highlight of the weeklong camp for youth in fourth to sixth grades. Paul Heyn was a "huge part of our camp," coming each year to speak about his life as an entrepreneur and his experiences creating crazy ice cream flavors, said Dawn Bowlus, director of the ... market trends, news research and surveys resources


A Field Study of How Different Numerical Information Formats ...
While the majority of research in persuasion and marketing has focused on behavioral tactics and methods of deploying information in attempts to persuade or ... technology research, surveys study and trend statistics
year, Middleton presented an amal- gam of persuasion strategies used by marketing experts that can be adapted for use in the doctor's or dietitian's of- ... technology research, surveys study and trend statistics
Persuasion and Marketing - Center for Lifelong Engineering ...
Application: Develop a persuasive proposal that incorporates an understanding of the buying process, the persuasion process, needs, and features Compare and contrast the elements of a marketing plan versus a persuasive proposal Describe the relationship between corporate mission and strategy and the marketing plan Research Objectives Explain the uses and importance of marketing research, the differences between primary and secondary data, and forms of research to use in specific situations. Understand the impact of corporate mission/strategy, core competence, portfolio analysis, and current company/ product performance on ...
  1. profile image marketingformul New marketing book, Public Relations: Creating an Image (Influence and Persuasion) -
  2. profile image AmericanIddol_ The Subliminal Coach - Hottest Mmo Launch in 2010!!: Learn how to use subliminal marketing and persuasion techniqu...
  3. profile image affiliatex_ The Subliminal Coach - Hottest Mmo Launch in 2010!!: Learn how to use subliminal marketing and persuasion techniqu...
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Social Manipulation and the Unconscious | Ask MetaFilter
and psychological manipulation in advertising and government, but what about social manipulation on a micro-scale? Is it possible for a single person to manipulate the subconscious of another person? How? Any suggested reading would be most appreciated. If I understand the question correctly, you are asking if it is possible for a person to manipulate another person's subconscious, the answer would be a resounding yes. I would suggest that the larger-scale manipulations you cite (marketing, propaganda) arose from knowledge of smaller scale manipulation (of individuals and small groups). Anytime one person wants something ...
What is the basis of persuasive communication? What is persuasion ...
Persuasive communication has been re-defined several times since the era of Aristotle in which he looked at persuasion from the criteria of pathos (emotional appeals) , ethos (credibility), and logos (logical appeals). As we struggle to make meaning and forge our personal identity and create a life worth living...what other criteria might be added to the mix? What makes persuasion a success in new marketing, new media, and new pr? What shapes our consumer, political, and personal choices? (affiliation and identity, Maslow's Hierarchy, Cult of Personality, design, Anything from Ogilvy) I'm interested in any and all ...