Special Report on
Pharmaceutical marketing and the internet
Pharmaceutical marketing and the internet - Trends
Latest Trending Story:
ePharma boosters see the latest direct-to-consumer (DTC) advertising spending numbers as a positive sign that the drug industry is finally increasing its allotment to the Internet in its DTC marketing budget. Nielsen data indicate that "spending on Internet ads, which has doubled over the last five years, hit $117.4 million, up 31 percent" (see " Drugmakers boost consumer ad spending 2 pct in '09 "). Total DTC spending increased 1.9% in 2009 vs. 2008. All these data do NOT include search engine advertising, which I will get to in a minute. I am having some problems with the numbers when I compare them to ...
A new NPS educational program, Antiplatelet and anticoagulant therapy in stroke prevention, is now available to health professionals. The program focuses on addressing gaps in antiplatelet and anticoagulant use in stroke prevention, and includes: Assessing absolute cardiovascular risk to establish which patients would benefit from aspirin in primary prevention of cardiovascular event Deciphering the evidence behind aspirin, aspirin plus dipyridamole and clopidogrel to choose the appropriate antiplatelet to prevent recurrent stroke and transient ischaemic attacks (TIA) Using scoring of risk ... Read More
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PHARMACEUTICAL MARKETING AND THE INTERNET
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