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Special Report on

Pharmaceutical marketing and the internet

pharmaceutical marketing and the internet special research report Photo by creationinteractive.com
GPs are being offered gifts and other inducements by drug companies to steer their patients towards health websites that contain biased advice, a Queensland study suggests.   From pens and notebooks, to free lunches and trips, pharmaceutical companies are �enticing� GPs to recommend sponsored health websites to consumer, the author of a newly published study says.   Of 250 Gold Coast GPs who took part in a survey, 44% reported that pharmaceutical companies had offered them enticements to recommend specific websites.   However, the websites may contain biased advice about disease conditions, diagnosis and drug ...
Evidences show that marketing practices can negatively affect both patients and the health care profession. Many countries have measures in place to limit advertising by pharmaceutical companies . Pharmaceutical company spending on marketing far exceeds that spend on research. 1 In Canada, $1.7 billion was spent in 2004 to market drugs to physicians; in the United States, $21 billion was spent in 2002. 2 In 2005 money spent on pharmaceutical marketing in the US was estimated at $29.9 billion with one estimate as high as $57 billion. 1 When the US number are broken down 56% was free samples, 25% was detailing of physicians, 12.5% ...
REVIEWS AND OPINIONS
On The Hill: Study Finds Online Drug Advertising Not Adequately ...
The Food and Drug Administration is not adequately regulating websites that promote sales of the biggest-selling prescription medications, according to a research study. Dartmouth University linguistics professor Lewis Glinert and Jon Schommer, the associate head of the Department of Pharmaceutical Care and Health Systems at the University of Minnesota, examined the corporate websites dedicated to the 100 best-selling prescription drugs. They found what they consider a startling lack of consistency in an industry where advertising standards are regulated by the FDA. "Communicating via a website is common practice ... market research, surveys and trends
Monster Career Ad Network®, The Largest Recruitment-Focused Ad ...
Recruiters are finding that the most effective way to reach relevant, passive candidates by a targeted message is by leveraging Monster Career Ad Network. Career Ad Network delivers unprecedented global reach – over 63 million monthly Internet users in the US – taken in the character of the only top 30 Online Advertising Network dedicated to talent sourcing according to comScore, Inc. (May 2010). Today Monster.com®, the principal job matching engine and flagship brand of Monster Worldwide, Inc. (NYSE: MWW) is adding else horsepower to Career Ad Network through two innovations – one designed to purchase an employer’s career site ... market research, surveys and trends

SURVEY RESULTS FOR
PHARMACEUTICAL MARKETING AND THE INTERNET

JCDR - Pharmaceutical, Pharmaceutical marketing, Pharmaceutical ...
**Pharm, PhD,Prof.,***B.Pharm, M.Pharm(Clin. Pharm), PhD Discipline of Social and Administrative Pharmacy, School of Pharmaceutical Sciences,Universiti Sains Malaysia,11800 Minden, Penang, Malaysia****B.Pharm., M.Sc.,(Pharmacology), Ph.D Professor and Dean, Faculty of Pharmacy and Alternative Medicine, The Islamia University of Bahawalpur, 63100 Bahawalpur, Pakistan Correspondence Address : Imran Masood B.Pharm, MBA, CQRM,Doctoral Scholar, Discipline of Social and Administrative Pharmacy, School of Pharmaceutical Sciences, Universiti Sains Malaysia, 11800 Minden, Penang, Malaysia.Phone: +60-4-6534727, Mobile ... industry trends, business articles and survey research
Pharmaceutical Marketing; Pharmaceutical Advertising ...
In exchange for exclusive U.S. marketing rights, Eisai will pay Arena 31.5 percent of revenue from lorcaserin, and as much as 36.5 percent on the portion of annual sales exceeding $750 million ... [Bloomberg] 7/2 Big Pharma Still Emptying Buildings Drug Makers Shed 35,000 Jobs ... The pace of retrenchment has slowed compared to last year, when drug companies cut 51,000 jobs ... [NY Times] 7/2 Afinitor: Too Expensive for NICE UK health body rejects Novartis kidney cancer drug ... The drug, known generically as everolimus, was being considered for the second line treatment of advanced renal cell carcinoma, but the National ... industry trends, business articles and survey research
RELATED NEWS
Merck Wins Case Filed by Louisiana Attorney General Involving VIOXX(R)
WHITEHOUSE STATION, N.J., Jun 29, 2010 (BUSINESS WIRE) -- Merck & Co., Inc. said today that it had prevailed in all respects in a trial of claims brought by the State of Louisiana related to Vioxx. The case was tried before federal district court Judge Eldon E. Fallon without a jury. In ruling for Merck, Judge Fallon stated that "the weight of the evidence indicates that Vioxx has gastrointestinal benefits as compared to traditional NSAIDs" and further stated that Merck's marketing of the gastrointestinal benefit was "consistent with the conclusions of their ... market trends, news research and surveys resources
Investigational BRINAVESS(R) (vernakalant) for Infusion Recommended for ...
WHITEHOUSE STATION, N.J.& VANCOUVER, British Columbia, Jun 28, 2010 (BUSINESS WIRE) -- Merck (known as MSD outside the United States and Canada) and Cardiome Pharma Corp. (NASDAQ: CRME/ TSX: COM) today announced that the Committee for Medicinal Products for Human Use of the European Medicines Agency (EMA) has recommended marketing approval for BRINAVESS(R) (vernakalant), an investigational intravenous (IV) formulation for the conversion of recent onset atrial fibrillation (AF) to sinus rhythm in adults. The CHMP issued the positive opinion following a review of data ... market trends, news research and surveys resources

INFORMATION RESOURCES

Pharmaceutical marketing and the internet
Pharmaceutical marketing and the internet. Melissa Sweet, Health Journalist, with honorary appointments at School of Public Health, ... technology research, surveys study and trend statistics
An Act To Protect Minors from Pharmaceutical Marketing Practices ...
personal information collected on the Internet from a minor for the purposes of pharmaceutical marketing. The rules must be consistent with and to the ... technology research, surveys study and trend statistics
EPHARM MBA FAQs | Executive Pharmaceutical Marketing MBA
official transcripts of your academic record, one letter of recommendation, a resume, and participate in a structured personal interview or submit GMAT scores. All applicants must have 4 years of pharmaceutical industry experience to be considered. In addition, applicants whose first language is not English must submit TOEFL scores. Admissions are conducted on a rolling, monthly basis, so you can begin classes within two weeks.   Classroom and Online formats available. Executive Pharmaceutical Marketing Post-MBA Certificate : You will need to submit a completed application , official MBA transcripts, a letter ...
REAL TIME
PHARMACEUTICAL MARKETING AND THE INTERNET
QUESTIONS AND ANSWERS
When and how will the pharma industry realise the potential of ...
Wow, I think you're spot on. For companies so in love with pushing pens and notepads you'd think they would realize the value of the "eyeball". Social media marketing would be a huge investment for these companies, this isn't something pharma companies could do half-way. The main problem is, people aren't familiar with these products or companies. Everyone knows Coke, but who knows which company makes Zidawhatsitphran??? No one knows and no one cares. So you're going to have to bridge that gap in people's minds - between products, solutions, and the brand. Also, the businesses may fear negative ...
Medical Research on the Internet: WEAK WITH OTHER SYMPTONS ...
When you want to learn more about your diagnosis, medical tests, prescription drugs, talking to your doctor, or just want to find credible and reliable health or medical information on the internet, I can help steer you in the right direction. I'm not a doctor, nor a medical professional. I'm a patient safety, consumerism and advocacy specialist who believes patients do themselves a favor by finding reliable information on the internet, then sharing it with their health care providers. Experience The author of You Bet Your Life! The 10 Mistakes Every Patient Makes (How to Fix Them to Get the Health Care You Deserve) , ...