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Special Report on

Pharmaceutical Marketing Online

pharmaceutical marketing online special research report Photo by corporate.humber.ca
After 10 years of direct-to-consumer (DTC) advertising and growth of the US Internet population, the question is not who is searching for health information online but rather who isn't? The Pharmaceutical Marketing Online report checks the temperature of online advertising spending by the US pharmaceutical and healthcare industry. By 2011, the pharmaceutical category will account for 5% or $2.2 billion of Internet advertising. Growth will come from pharmaceuticals, hospitals and other healthcare services, courtesy of the increasing influence of consumer-directed health plans. Meanwhile, the pharmaceutical industry ...
Evidences show that marketing practices can negatively affect both patients and the health care profession. Many countries have measures in place to limit advertising by pharmaceutical companies . Pharmaceutical company spending on marketing far exceeds that spent on research. 1 In Canada, $1.7 billion was spent in 2004 to market drugs to physicians; in the United States, $21 billion was spent in 2002. 2 In 2005 money spent on pharmaceutical marketing in the US was estimated at $29.9 billion with one estimate as high as $57 billion. 1 When the US number are broken down 56% was free samples, 25% was detailing of physicians, 12.5% ...
REVIEWS AND OPINIONS
Your September Issue of Pharma Marketing News is Here!
Advertising by political candidates has been growing. Total political ad expenditures in 2006 exceeded $2.5 billion. This year, with campaigns starting much earlier than usual, there already is significant ad spending in the political arena. Although many issues relating to the pharmaceutical industry in Congress have been essentially tabled for now, they never go away. If, for example, a Democrat is elected as president in 2008, the threat of veto may disappear and Congress will again push for things like a direct-to-consumer (DTC) advertising moratorium. Given this outlook, the pharmaceutical industry must take a pro-active ... market research, surveys and trends
Effective Social Media Marketing Strategies for Pharmaceutical ...
Webmaster 9: Free Webmaster Resources for you, such as Design Resources, Online Tutorials, Templates, Online Tools , Marketing Resources, Software Resources and etc. Increasing number of web users’ world wide (1.8 billion), development and popularity of web based community sites (Twitter, Facebook), tools and information centers (branded & unbranded sponsored communities) are changing approach towards Pharma and healthcare marketing and information sharing. In pharma industry social media has emerged as an effective tool for marketing, consumer engagement, monitoring & analyzing user generated content and ... market research, surveys and trends

SURVEY RESULTS FOR
PHARMACEUTICAL MARKETING ONLINE

Taking Pharmaceutical Marketing Online:
health sites received about 230 million visits in June 2007 through search engines, according to Nielsen//NetRatings. Google directed 69 percent of this ... industry trends, business articles and survey research
E-health: Reinventing healthcare in the information age | Media ...
Seal is the most trusted security mark on the Internet, viewed more than 150 million times a day. Learn how it can increase traffic, preference for your site, and transactions at VeriSign.com/Trust . The Internet is the next frontier for healthcare. Some consumers turn to local hospitals or health plans for health information, but many employ the web to search on a global basis for the latest medical research and evaluated treatment data. Healthcare consumers are flooding into cyberspace, and an Internet-based industry of health information providers is springing up to serve them. Last year more than 18 million Americans went ... industry trends, business articles and survey research
RELATED NEWS
Cvent's Strategic Meetings Management Solution Experiences Record Momentum ...
MCLEAN, Va., Aug 10, 2010 (BUSINESS WIRE) -- Cvent, the world's largest provider of online event management, meeting site selection and web surveys, today announced it has added 10 Fortune 500 companies as customers of its Strategic Meetings Management (SMM) solution over the past six months alone. Companies that have signed on with Cvent to centrally manage enterprise-wide meetings spend and streamline meetings processes include Coca-Cola, WellPoint and Deere & Company. In addition to increasing use of Cvent's SMM solution by some of the largest ... market trends, news research and surveys resources
Columbia Laboratories Repurchases 3.3 Million Shares of Common Stock
has repurchased 3,333,330 shares of its Common Stock, par value $0.01 per share, from investment funds for which Perry Corp. or an affiliate acts as investment advisor and/or general partner at $0.90 per share for an aggregate total purchase price of approximately $3 million. This transaction reduces the total issued and outstanding shares of Common Stock by about 4% from approximately 84.1 million to 80.8 million. This transaction also reduces the Company's previously forecast 2010 year-end cash balance to approximately $20 million. "Our strong cash ... market trends, news research and surveys resources

INFORMATION RESOURCES

Program Name
Executive Pharmaceutical Marketing Online. Post-MBA Certificate. Erivan K. Haub School of Business. Saint Joseph's University. 5600 City Avenue ... technology research, surveys study and trend statistics
Quality of information accompanying on-line marketing of home ...
3 International Federation of Pharmaceutical Manufacturers. Associations.IFPMA Code of Pharmaceutical Marketing. Quality of information accompanying on-line ... technology research, surveys study and trend statistics
SJU: Pharmaceutical (Online Post-MBA) Certificate Courses
Pharmaceutical Marketing MBA Program established a collaborative opportunity where new Online Post-MBA Certificate students will be able to integrate with current On-line Pharmaceutical Marketing MBA students, while still being able to enroll in six 2.0 credit courses. The Executive Pharmaceutical Marketing Program ultimately is striving for a more vibrant student population that will provide you with the most optimal experience possible. Online Post-MBA students will join our current Online MBA students in selected proven courses, specific to the Pharma industry. Our Students Students in the Executive Online Pharmaceutical ...
REAL TIME
PHARMACEUTICAL MARKETING ONLINE
QUESTIONS AND ANSWERS
What types of pharmaceutical information do you look for online ...
Personally, I am concerned about "Drug Interaction Issues" & "Drug Dosage Optimization" data---not necessarily for myself & my family; but for backgrounding I am doing on the two subjects for implementation of BioSensors to help workers (their employers) improve their performance, overall health & quality of life---particularly for Customer Service representatives on phone/PC's for hours. They typically are combining their own "med combinations" procured from 2-3+ prescribers and at least 2 pharmacies. posted 2 months ago Multimedia Producer and i3D Programmer for Acrobat 3D PDF, JavaFX, Mobile & Virtual Worlds see all my ...
What is the history of pharmaceutical advertising? - Yahoo! Answers
The marketing of medication has a long history. The sale of miracle cures, many with little real potency, has always been common. Marketing of legitimate non-prescription medications, such as pain relievers or allergy medicine, has also long been practiced. Mass marketing of prescription medications was rare until recently, however. It was long believed that since doctors made the selection of drugs, mass marketing was a waste of resources; specific ads targeting the medical profession were thought to be cheaper and just as effective. This would involve ads in professional journals and visits by sales staff to doctor’s offices ...