Special Report on
Pharmaceutical Marketing Online
Pharmaceutical Marketing Online - Trends
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23 March, 2010- As in other industries, marketing plan for advertising or promoting products is crucial to pharmaceutical industry too. However, the pharmaceutical marketing strategies (as well as advertising strategies) are different from other businesses because pharmaceuticals or drugs can negatively affect both- the end consumers or the patients and the health care profession. Also, the advertising strategies included in the marketing plan of any pharmaceutical company is not 'direct to consumer'. Any pharmaceutical marketing strategy targets the health care professionals or the Doctors who in turn prescribe the ...
a headline from the Pharmaceutical Marketing Online report that checks the temperature of on-line advertising spending by the US pharmaceutical and healthcare industry. I haven’t access the full report and I will not buy it, but it is so interesting to notice: By 2011, the pharmaceutical category will account for 5% or $2.2 billion of Internet advertising. Growth will come from pharmaceuticals, hospitals and other healthcare services, courtesy of the increasing influence of consumer-directed health plans. Meanwhile, the pharmaceutical industry hasn’t fully adopted Web 2.0, and ... Read More
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