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Special Report on

PJA Advertising and Marketing

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AMJ Campbell Van Lines, Toronto, Canada’s largest moving company, named Ariad Custom Communications, Toronto, as its agency of record. The company had previously handled advertising internally. Billings were not disclosed. Pernilla Ammann, who had led business and legal affairs at the New York office of Mother, was promoted to a new post, chief operating officer. Neil Arthur, director for strategic planning at the New York office of Wieden & Kennedy, was promoted to managing director of the office. He succeeds Buz Sawyer, who recently resigned. Barbara Biancalana joined Young & Laramore, Indianapolis, in a new post, ...
(GE), with GE's $6.4 billion purchase of RCA. GE had previously owned RCA and NBC until 1930, when it had been forced to sell the company as a result of antitrust charges. After the acquisition, the chief executive of NBC was Bob Wright , until he retired, giving his job to Jeff Zucker . The network is currently part of the media company NBC Universal , a unit of General Electric , which, on December 1, 2009, purchased the remaining 20% stake of NBC Universal which it did not already own from Vivendi . On December 3, 2009, Comcast announced it will purchase a 51% stake of NBC Universal. NBC is available in an estimated 112 ...
Small-Agency Execs Have Big Ideas for Midsize Companies ...
NEW YORK ( -- The tectonic shifts taking place in marketing and advertising whereby brands can now live or die by 140-character tweets are enough to humble even the largest multinational corporations. But what of the smaller marketers, those businesses in smaller markets with smaller budgets? Their needs are no less critical, their challenges are no less daunting, and their questions about how to excel in an ever-evolving media landscape are no less valid. Ad Age Insights surveyed several of Ad Age's Small Agency Diary bloggers, who are leaders in the world of smaller clients with big concerns. We asked each of ... market research, surveys and trends
Ideas de pequeñas agencias para las medianas empresas : Marketing ...
La situación del marketing y la publicidad actual en que las marcas pueden crecer o caer a raíz de un tweet de 140 caracteres, algo que inestabiliza incluso a las multinacionales más importantes, no se ajusta a las pequeñas empresas con pequeños presupuestos. Ad Age Insights ha encuestado a los bloggers de Ad Age’s Small Agency Diary , líderes mundiales de los pequeños clientes pero con grandes preocupaciones. A partir de cinco preguntas sobre cómo medir el retorno de inversión, utilizar los social media, hacer presupuestos para los planes de marketing o qué habilidades y capacidades hay que buscar en una agencia, explican cómo ... market research, surveys and trends


People and Accounts of Note - New York Times
Dave Barber, senior vice president for newspaper relations at Parade, New York, part of Advance Publications, will now lead the newspaper relations group. He assumes duties from Lamar Graham, general manager, who was recently promoted to executive editor. Lisa Bolwin joined PJA Advertising and Marketing, Boston, as an account manager. She had been a campaign manager at TechTarget , Needham, Mass. Eugene Buono, a senior writer at the Boston office of Carat, part of the Aegis Group, was promoted to creative director. Greg Clausen joined Doner, Southfield, Mich., as executive vice president and chief media officer. He succeeds ... industry trends, business articles and survey research
People On the Move - San Francisco Business Times
as vice president, advertising sales. Hurd joins from VideoEgg where he was vice president, business development. Monteferrante was formerly managing ESPN’s advertising initiatives. McCann Worldgroup San Francisco promoted Marc Ruxin to executive vice president, chief innovation officer and Alistair Duff to senior vice president, group planning director. MS&L , a San Francisco communications firm, hired Steve Chipman as vice president and West Coast director of digital innovation and strategy. Prior to his new role, Chipman was senior vice president of client services at MobileStorm. PJA Advertising and Marketing of San ... industry trends, business articles and survey research


Careers in Marketing, Management & Communications
PJA Advertising and Marketing. Mobile Mind, Inc. Polaroid Corporation. ModusLink . Polyfoam Corporation. Monotype Imaging. Porter Novelli ... technology research, surveys study and trend statistics
New Hampshire Public Utilities Commission
DR 98-012 Granite State Electric Company Offer of Settlement for Retail Choice Order Approving Amended Offer of Settlement O R D E R N O. 23,041 October 7, 1998 APPEARANCES: Thomas Robinson, Esq. for New England Power Company; Carlos A. Gavilondo, Esq. for Granite State Electric Company; ... technology research, surveys study and trend statistics
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Do you have any examples of a company effectively using ...
Love your question: Indeed we're seeing an increasingly higher number of brands using storytelling to better share with consumers what their brand is about, beyond traditional advertising. Main reason being that brand storytelling, or effective branded content, can be a very effective way to engage with consumers. It boils down to being able to share a new kind of story with consumers, that's no longer only about the brand, but about the brand AND how it relates to what consumers really care about. One interesting example: the "Banner concerts" by Dexia Axion. Axion is the brand the bank Dexia launched specifically for ...
Musicians (and music promoters): how do you use social networks to ...
This question will be utilized for content for PJA Advertising + Marketing's weekly Internet radio show, This Week in Social Media. We welcome you to join our LinkedIn group, too: posted 5 months ago in Internet Marketing , Viral Marketing | Closed Share This Copywriter, ACD, imaginary entrepreneur see all my answers This was selected as Best Answer We've used social networks—with much trial and error—to promote our music for the last several years. Currently, we maintain a presence on MySpace (gah), Facebook and Twitter, as well as a few basically moribund footprints elsewhere ...