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Last week, I claimed that people fly Porter primarily because of convenience and not chiqueness. Also, I ended up recommending that you should force your customers to trade-off attributes to find what they really want. Some of you asked me to go into more detail on this topic. Let’s see if smart guys at Bain & Company can help you… Let’s start with the logic: If you ask a customer whether something is important or not (without a proper context), most probably the answer you will get is going to be ”YES.” For instance, is convenience important for an airline company? The answer is “Hell, ...
Rather than make the typical lateral developer move to learning a new language, runtime, or IDE, I’m instead trying to bring in more business. What I want to talk about today are my challenges in doing so regarding qualifying leads. Introduction Early in the year, I knew I was done with freelance, and working with other consulting firms. Freelance doesn’t make enough money, and working with other firms prevents you both from doing what you want to do, as well as making more money. I could either build my own firm, which required a ton of branding & marketing work, ... Read More
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How to Defend and Protect Your Brand Reputation Online
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