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Special Report on

Planning Your Marketing

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Once you’ve formulated your messages and developed a visual identity, you’re ready to develop a marketing plan that identifies the best methods for communicating with key audiences. The marketing plan should support and advance strategic priorities, allowing your unit to leverage resources by using existing communications more effectively or by choosing to remedy ineffective communications. If your unit has already developed a strategic plan, review the plan with your dean or department head, asking him/her to identify priorities for the organization. Use the Marketing Plan Exercise PowerPoint to conduct exercises with two ...
is a relatively new discipline within the Corporate Marketing function. Its existence was first recognized 15 years ago by research firms such as IDC and SiriusDecisions. Early adopters were high tech companies such as Cisco Systems , Symantec , and Adobe . Today, hundreds of companies across a variety of industries staff a Marketing Operations role within the Corporate Marketing function. The scope of responsibilities varies across Marketing Operations teams and so, therefore, does the definition. Here are definitions of the discipline. Examples include: IDC : The purpose of the Marketing Operations function is both to increase ...
What information shall I obtain before I come up with a marketing ...
As we know, to be effective, a Marketing Objective must be realistic and attainable, or the marketing objective is meaningless, and we may simply create one: to increase sales by 80% in the small-business segment of the market during the next 12 months, which might sounds abit unrealistic. Before coming up with a good marketing objective statement, what kind of research or analysis shall I pay attention to? What kind of information shall I obtain from the company? or research the market out there in order to come up with a good marketing statement? E.g Sales figure of the product in the past 12 months? Profit in the past twelve ... market research, surveys and trends
Are you planning your marketing campaigns on a drip?
by Peppers & Rogers. They shared many of the views that I had shared in that post. I certainly believe the future of marketing is doing more and more of drip marketing campaigns. Consumers are definitely tired of " too-much-marketing" in the face and therefore nurturing your prospects and customers is becoming more and more important. Here are some salient " How-to-do" list from their post which I believe is how next-generation marketing campaigns will evolve.: Attitude adjustment: Will you make a decision to become a truly nurturing company? Begin with a well thought out philosophy of actually helping customers succeed, not ... market research, surveys and trends


Number of Women Business Owners In US Grows Again
The number of businesses owned by women grew nearly 20 percent between 1997 and 2002. Of course the U.S. Small Business Administration is woefully slow in their data collection and analysis, but the trend is clear now. This confirms somethign we’ve seen with our business coaching clients and new members of the Business Owner’s Coaching Club. Women make more than 3/4 of all buying decisions — in and out of the boardroom Women are directly and indirectly making 85% of the buying decisions in and out of business. That’s a major point to understand when planning your marketing. And women are running more and ... industry trends, business articles and survey research
Customer World: Forrester
by Jessica on how customer experience is set to become the cornerstone for successful companies of tomorrow. According to me, the actionable items - going beyond lofty beliefs and intention, that need to be taken have been summarized very well in this article. The questions companies need to ask themselves are simple and easy to get answers for, in terms of how well they do on these parameters. The key point is companies need to answer these questions from a customers' point of view rather than from their point of view: Did the interactions meet your needs? How easy is the company to work with? How enjoyable are these ... industry trends, business articles and survey research
FaceTime and Why Apple's Massive Integration Advantage is Just Beginning
is an entrepreneur and formerly an engineer & programmer specializing in web and mobile technologies. His last guest post was on Why Mobile Innovation Is Blowing Away PCs The  success of iPhone 4 has been astonishing to witness, despite the antenna issues , proving once again that Apple has a unparalleled ability to differentiate around design and integration, not simply “features.” Perhaps the best example of this so far is  FaceTime , Apple’s take on video-calling . FaceTime makes video-calling on the Android-based  Sprint HTC EVO look silly, because the EVO awkwardly requires users to sign up and download a ... market trends, news research and surveys resources
James Ragland: Dallas needs to spark July Fourth tradition
Dallas, you see, just can't get a good handle on its Independence Day celebration. It keeps blowing up in our face. Case in point: After getting everyone excited last year about the possibility of another spectacular Fourth of July celebration at Fair Park, organizers dragged their feet this year – and nearly dropped the ball. The Friends of Fair Park, citing a lack of corporate sponsors, decided in mid-June to cancel the patriotic display. The nonprofit citizens group didn't want to lean on the cash-strapped city for security and cleanup help. Still, the surprise announcement set off a political pyrotechnic show ... market trends, news research and surveys resources


Comparing Your Marketing Opportunities
to remember with a little planning your marketing can take place throughout the year and allow you to take advantage of good opportunities rather than ... technology research, surveys study and trend statistics
Market and Price
A sound marketing plan is key to the success of your business. It should include your market research, location, the customer group you have targeted, competition, positioning, the product or service you are selling, pricing, advertising, and promotion. "You're in business to serve a customer need," says Derek Hansen, founder of American Capital Access. "If you're not sensitive to customers, don't know who your customers are, how to reach them, and, most of all, what will convince them to buy your product or service, get help." Effective marketing, planning, and promotion begins with current ... technology research, surveys study and trend statistics
  1. profile image MyWeddingGuru New post: 5 Business Card Marketing Ideas for Your Wedding Planning Business
  2. profile image jeffbullas Now Is The Time To Be Planning Your Mobile Social Media Marketing Strategy
  3. profile image PartyZanOne Align your business strategy for your internet marketing strategy ...: Each company has managed a smart strategy, ...
Marketing ideas, sales strategies, and customer service tips for ...
        Find Customers With These  Marketing, Sales and Advertising Strategies   Does Volume Make Up for Low Price? When customers ask you for a discount in exchange for their promise of a large purchase, or multiple future purchases, it's hard not to give in. After all, you'll make up for the lower price by selling more of your product and gaining a good customer, right? Fake It or Make It: 9 Truths for Authentic Customer Experiences Trust and transparency are more important to today's consumers than ever before. Here are nine things to ...
4 Easy Steps to Getting More Customers
The good news and bad news about marketing is that price and results are not necessarily connected. You can pay the same price for poor results as you would for great results. The difference is based on what you put into your marketing before you implement. By planning your marketing well, you can put more quality into it and therefore, get better results out of it. Here is an easy and effective method to plan your marketing so you can see better results from your marketing without spending more money. A. Understand your strengths Ask yourself these questions: Why do people buy from you? What do you really do for your ...