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Predicting Customer Lifetime Value
Predicting Customer Lifetime Value - Trends
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I visited your website because I am trying to understand how to develop a customer LifeTime Value model for the company that I work at. The reason is we are looking at LTV as a way to standardize the ROI measurement of different customer programs. Not all of these programs are Marketing, some are Service, and some could be considered “Operations”. But they all touch the customer, so we were thinking changes in customer value might be a common way to measure and compare the success of these programs. A: Absolutely! I just answered a question very much like this the other day, ... Read More
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PREDICTING CUSTOMER LIFETIME VALUE
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