Special Report on
Priority Integrated Marketing
Priority Integrated Marketing - Trends
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Goals for email marketers shifted slightly in 2008. 90% of marketers surveyed considered growing their email lists as a priority. 85% considered integrating email with other marketing and improving deliverability a priority. 50%considered Web 2.0, social media and mobile marketing a priority. – MarketingSherpa. “Email Benchmark Guide.” 2008. www.marketingsherpa.com. Email ad spending will jump to $677 million in 2011, from $492 million in 2008. – eMarketer. “Social Media and E-Mail Spending to Rise.” www.emarketer.com. Email presently generates 21.6% of total revenue from campaigns.
Location-based social media delivers content directly to your customers’ mobile devices based on their location. The most pervasive use of this emerging technology is Foursquare and chances are the youth in your market are very familiar with the hottest “next big thing” in social media since Twitter. Unfortunately, Foursquare promotions are not highly evolved yet and they will require some serious strategic thinking. I recently read a great blog post about Foursquare ‘mayor promotions.’ The article covered many insightful thoughts about Foursquare as a promotional tool for ... Read More
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