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Private-Label Email Marketing - Trends
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When you hear something enough times, it may be a fad. But when you start to see email spam about it, you know it’s a trend. That’s the case with marketing trends such as email marketing and social media. The problem with trends is that it’s usually a lagging indicator which means to seize the opportunity you may need to be an early adopters to reap the rewards. If adopting new strategy and implementing fresh tactics sounds too risky, just take a look at the troubled newspaper and magazine companies and you’ll realize what I mean. Similar to technology innovation, brand strategy is taking on an increasingly strategic ...
The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right. Instead of taking an axe to your marketing budget, consider first how your budget is allocated and move some resources to marketing activities that yield a higher ROI. One such low cost, high ROI marketing activity is email marketing . In fact, a 2008 Direct Marketing Association (DMA) study showed that, “E-mail’s ROI in 2008 was $45.06 for every dollar spent on it.” In addition, a February 2008, retailer survey by shop.org, showing that email marketing ... Read More
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