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Special Report on

Private Label Sales

private label sales special research report Photo by www.brandweek.com
Exporters, how would you like to escape from worries about marketing your product overseas, yet still enjoy a ready-made consumer base and a consistent buyer? If so, private label exporting may be for you. For companies that are more focused on the bottom line than on name-brand recognition, the private label arrangement can be ideal. Here's how it works: an established overseas company generally one with a strong customer base- buys your product and re-packages it under its own label. In this way, companies lacking money or resources to manage a full-fledged product launch overseas can still have a presence on the shelves ...
goods, or outsource manufacture of store-brand items to multiple third parties - often the same manufacturers that produce brand-labeled goods. Store-brand goods are generally cheaper than national-brand goods because the retailer can optimize the production to suit consumer demand and reduce advertising costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand. In some retail sectors, store brands account for 40 to 50 percent of sales. Store branding is a mature industry ; consequently, some store brands have been able to position themselves as premium brands. ...
REVIEWS AND OPINIONS
Recently released market study: Analgesics - Israel
Recently published research from Euromonitor International, "Analgesics - Israel", is now available at Fast Market Research FOR IMMEDIATE RELEASE PRLog (Press Release) – Aug 07, 2010 – Private label sales were on the rise in 2009 within analgesics. This was mainly due to the fact that leading chained drugstore, Super-Pharm (Israel) Ltd, has a strong hold on sales of such products, and with the launch of its Life private label in 2006 it constantly pushes their products through in-store promotions and with the help of pharmacists. Euromonitor International's Analgesics Products in Israel report offers a ... market research, surveys and trends
Wal-Mart Moves Reflect Recognition of Middle Class Private Label ...
Hale noted that the two highest two income brackets in his analysis of private label purchasing, those with incomes of $70,000 to $99,999 and those with incomes of over $100,000, did demonstrate the biggest increase in store brand dollar sales, accounting for 32 percent of the total in 2004 and 35 percent in 2008. Yet, when looked at in demographic terms, it turns out that the gain is a function of population growth in those demographics not an increased demand, Hale asserted. Dollar sales growth generated by the most affluent households was commensurate with their overall increase in population from 31.5 percent of households ... market research, surveys and trends

SURVEY RESULTS FOR
PRIVATE LABEL SALES

Nielsen: U.S. Private Label Sales Up 7.4%
The “U.S. Store Brand Development” study found that both private label dollar and unit sales significantly increased for the 52-week period ending July 11, 2009 versus the prior year. Dollar sales grew by 7.4 percent to $85.9 billion within food, drug and mass-merchandisers (including Walmart), with shares recorded at 16.9 percent. This reflects an increase of 0.7 points from the previous year. Growth peaked in 2008 but then slowed slightly in 2009 with falling commodity prices and increased retail discounting. Unit sales similarly experienced high growth during the same period. Sales increased by 5 percent to 39.5 ... industry trends, business articles and survey research
Private Label Brands Gain Favor Among U.S. Consumers | Nielsen Wire
Once considered a lower-price, lower-quality substitute for name brands, private label products, or store brands, are viewed positively by the majority of U.S. consumers. Nearly three-quarters (72%) of American consumers believe that private label products are good alternatives to name brands according to a new survey by The Nielsen Company. The survey indicates that an improved sense of quality is likely a driving factor for consumers’ positive attitude toward private label products. Sixty-three percent of consumers believe that the quality of the private label brand is as good as name brands and one-third (33 %) of ... industry trends, business articles and survey research
RELATED NEWS
NBTY Reports Third Quarter Results
a leading global manufacturer and marketer of nutritional supplements, today announced results for the fiscal third quarter and nine months ended June 30, 2010. For the fiscal third quarter ended June 30, 2010, net sales were $696 million, compared to $652 million for the fiscal third quarter ended June 30, 2009, an increase of $44 million or 7%. Net income for the fiscal third quarter ended June 30, 2010 was $66 million, or $1.03 per diluted share, compared to net income of $46 million, or $0.73 per diluted share, for the fiscal third quarter ended June 30, 2009. Net income for the fiscal third quarter of 2010 reflects greater ... market trends, news research and surveys resources
Options Trades in P&G May Point at a Change in Views
Procter & Gamble (NYSE: PG) is one of the world�s largest companies with a market cap of $175 billion. P&G stock traditionally has low price volatility and is classified as a defensive stock. The issue this past week was that the company got bashed after its earnings report. Advertising, slow growth, high promotions, and even private label sales of consumer products were all part of the issues that caused  earnings pressure. Consequently, the consumer products giant saw its shares drop from right at $62.00 to under $60.00 after the report, and shares remained weak under the gap-down price of $59.94. What is interesting is ... market trends, news research and surveys resources

INFORMATION RESOURCES

What Consumers Are Saying Now
toward store brands in the U.S. as private label sales and market shares across all retail channels began to surge about two years ago. ... technology research, surveys study and trend statistics
The Strength of Competition in the Sale of Rx Contact Lenses: An ...
that private label sales account for less than 8 percent of all sales of soft contact lenses.41. OSI claims to be the only manufacturer that makes private ... technology research, surveys study and trend statistics
Private Label Brands -- A Growth Opportunity for Retailers and ...
added categories is driving the Private Label sales figures. In the United States the growth of fresh-cut produce is a principal contributing factor toward ...
REAL TIME
PRIVATE LABEL SALES
  1. profile image Intesource E-sourcing event suggestion: PL OTC medicine sales > 3.8% in 2009, retailers with PL brands gained most market share. http://bit.ly/cLAKYQ
  2. profile image supertouiteur PLR Profits Exposed: Learn quite a few things about how to explode your sales and profits using private label right... http://bit.ly/PLiNq
  3. profile image clintburdett HT Calrsk: Tom Lawler est REO inventory end of 10Q2 abt 450k, trending up. That's an entire yr of sales - bummer http://is.gd/eaPTj
QUESTIONS AND ANSWERS
Google Answers: Private Label Sales
I represent a charcoal briquette manufacturer in China. Many stores in the U.S. sell their own "private label" charcoal either under their own name, (Safeway Charcoal), or some other generic brand name. I am looking for a list of contacts for the person or persons involved in contracting with manufactures of private label products. For example, who do I contact at WalMart to see if they would like to buy our charcoal briquettes packaged under the WalMart brand name? The question is, who are the contact people for the top retail companies, WalMart, KMart, grocery stores, and any other national chains. Please provide at ...
Google Answers: Private Label industry
Hello cabowabo-ga, Thank you for your question. I've organized a digest of links to articles and reports related to what you listed in your question. “Over the past 5 to 10 years, the private label market has experienced rapid growth. Private label brands were once viewed as less expensive alternatives to national brands. Because of retailer consolidation, the retail landscape has become far more competitive among larger players. Store brands are now being viewed as differentiating agents with opportunities to build category volume and profit.” ...