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Special Report on

Proactive Marketing During Recession

proactive marketing during recession special research report Photo by
We’ve all felt it for awhile now. You know what I’m talking about. It’s that R word that most of us just can’t bring ourselves to say. Instead, we prefer words like downturn, challenging economy, or tough times. But it all comes down to fewer sales showing up on the income statement. So what are we supposed to do with our marketing budget—increase it, decrease it, or change it up? The key is to look at your marketing dollars as an investment, not an expense. Use the customer knowledge that you have and implement SMART marketing during these times of financial distress. SMART marketing consists of the following: S – Strategize
Industrial dynamics is the study of the means and processes through which industries change over time, through their own processes of evolution – as first analyzed by Joseph Schumpeter. It is the complementary study to that of an industry’s comparative statics, which still dominates economic analysis. Industrial dynamics, as studied by scholars such as Carlsson and Eliasson ,reveal the basic underlying forces driving industry evolution. Some industries, particularly those with rapid product turnover or high levels of capital expenditure, reveal special dynamics moving through intrinsic upturns and downturns that are not ...
Victory Marketing Group, Inc
Photography Design , Logo Design / Logo Designer / Custom Logo Design , Graphic Design: Entertainment Field , Corporate Logo Design / Company Logo Design / Business Logo Designer , Business Cards , Print Design , Web Design / Web Site Design / Web Designers Hello all- In the classic Formula 1 auto racing film Grand Prix, the twice world champion is asked how he wins a race. His reply, “When cars collide and other drivers take their foot off the accelerator, I press mine to the floor—hard! That’s how I win.” It’s the same in business. You’re in a race. And when others timidly pull back on their marketing budgets during tough ... market research, surveys and trends
proactive marketing during a recession
Marketing during a recession can very crucial for several online businesses. There are several avenues you can take to marketing correctly, reduce your costs, and increase your revenue at the same time. I will touch on 5 areas that an online business can take advantage of to survive and thrive during a recession. Current Customer Base You’re current and repeat customers are golden here. Not only do most business reply on them during peak times, but they now become more crucial during downtimes. An online newsletter is a perfect way to communicate with your customers to keep your brand in their minds, and inform them of ... market research, surveys and trends


Valpak of Tampa Bay - Coupon Trends in A Down Economy
Some 1.6 billion coupons were redeemed in the U.S. in the first half of 2009. That's up 23 percent compared to last year. Who is turning all those coupons in to save on purchases? Odds are it's a suburbanite who is fairly well off. The Nielsen Company just released some new research about who uses coupons, and how consumers use them . The findings include: * More affluent consumers ($70k+) are considered super heavy coupon2 users (39 percent compared to 35 percent for total U.S. households) and coupon enthusiasts (42 percent compared to 35 percent for total U.S. households.) * Other serious coupon users include ... industry trends, business articles and survey research
recession marketing Resources | BNET
Even when the economy looks bad your marketing doesn't have to suffer, says Dominique Hanssens, Bud Knapp Professor of Marketing and the Marketing Area Chair at UCLA's Anderson School of Management. In fact, Hanssens, who recently served two years as the executive director of the Marketing Science Institute in Cambridge,... Tags : University Of California At Los Angeles , Recession , Dann , Marketing Research , Marketing , Jeremy Dann Blog posts 2008-10-15 Domino's '444 Deal' taps recession-marketing trend ANN ARBOR, MICH. -- Domino's Pizza, with a new value meal called the 444 Deal, is among the ... industry trends, business articles and survey research
Why Marketers Are Redefining Growth, Revisiting Emotional Messages to Connect
NEW YORK ( -- Are marketers moving back to a focus on emotional benefits in marketing, rather than just the rational benefits? And how are they defining "growth" post-recession? Those were questions recently posed to marketing chiefs gathered for a roundtable prior to the Association of National Advertisers' Brand Innovation Conference in New York. Jodi Allen, VP-North America Baby Care at Procter & Gamble; Dan Germain, head-creative, Innocent Drinks; Sandra Howard, director-advertising, Southwest Airlines Co.; Steve Cannon, VP-marketing, Mercedes-Benz USA; Roger Adams, chair, ANA Brand Management ... market trends, news research and surveys resources
Your 10 Questions for Senator Datuk Abdul Rahim Rahman
I hope my professional, political and business experience will enable me to bridge the ideals of policies and strategies discussed in the Senate with the real life experience of the rakyat and the business communities, especially those relevant to the real estate industry. As a newly appointed senator, how would you contribute to nation building? Firdaus Abdullah, Kuala Lumpur I hope to address key national policies and strategic directions through comments and debates in Dewan Negara in a manner that directly relates to the man on the street and strengthen the strategies particularly relating to housing needs, real estate ... market trends, news research and surveys resources


Gaining Market Share during a “Recession” Using Search Marketing
all levels of an organization -- which is particularly important during a recession. Proactive vs. Reactive Marketing. Although the majority of marketing ... technology research, surveys study and trend statistics
The Economic Recession's Impact on - Arts and Recession: The ...
Jul 31, 2009 ... The most pro-active are reconsidering basic assumptions. .... ticketing, marketing and PR strategies, relying heavily on volunteer labor (even for executive ..... served or expects to serve during the following periods: ... technology research, surveys study and trend statistics
Research: Proactive Marketing During Recession — Penn State Smeal ...
UNIVERSITY PARK, PA (March 29, 2005)—For well-positioned companies, an economic recession should not prompt marketing cutbacks, but rather an aggressive increase in marketing spending to achieve superior business performance according to research authored by Gary Lilien and Arvind Rangaswamy of Penn State's Smeal College of Business. "Turning Adversity Into Advantage: Does Proactive Marketing During a Recession Pay Off?" is forthcoming in the International Journal for Research In Marketing . The study finds that firms entering a recession with a pre-established strategic emphasis on marketing; an entrepreneurial ...
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7 Reasons Great Companies Rise To The Top, Even During Recessions
� Are you ready to shift from victim mentality and knee-jerk reactions to opportunistic thinking and proactive strategies to profit even in recessionary times? "Recession" is one of the most distorted, counterproductive words in the English language! Its mere use engenders a strong emotional response - from consumers and businesses alike - ranging from fear and pessimism to total sense of defeat. Yes, we are in an economic downturn that may get worse before it gets better. However, recessions are neither negative or bad in themselves. Recessions are "contractionary" periods, that force us to get more conscious about ...
What effect has the Great Recession had on you? | LinkedIn Answers ...
The recession has kicked my butt. Because of these past few years, the following has occurred in my interesting/transformational life: 1. Became homeless and beyond bankrupt 2. Moved to another state for a fresh start and started a new business 3. Met my husband, got married, had a baby 4. Moved again - closer to family and my own personal values 5. Budget like a banshee and should retire a millionaire 6. Wrote two books and began a speaking career 7. Completely shifted my perspectives on spirituality/religion 8. Care a lot less about what people think about me and my choices 9. Am a leader as opposed to being a follower