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and the works of Philip Kotler. Concepts addressed include 'generic' strategies and strategies for pricing, distribution, promotion, advertising and market segmentation. Factors such as market penetration, market share, profit margins, budgets, financial analysis, capital investment, government actions, demographic changes, emerging technology and cultural trends are also addressed. There are two major components to your marketing strategy: In today's very competitive marketplace a strategy that insures a consistent approach to offering your product or service in a way that will outsell the competition is ...
At their core, Lean principles (or just “Lean”) focus on the creation of value for the end customer. Lean examines every activity within a process and filters it through a rigid definition, categorizing it as either value added or non-value added. By definition, if an activity consumes resource time or capital but does not add value, it must be wasteful and should be eliminated. In nearly every organization, 95 percent or more of the activities and time in business processes do not add value . The goal of Lean is to root out these activities and quickly eliminate them. The Lean ... Read More
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