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Special Report on

Psychographic Marketing Research

psychographic marketing research special research report Photo by targetstarsblog.com
Market research involves studying people. Key terms used in this information retrieval process are demographics and psychographics. Learn what they mean now. The primary purpose of market research is to learn how people behave in the hopes to attract enough of a target market to break even. With this in mind, demographics and psychographics are two types of market research information, and thus knowing what they mean is crucial to business success. Demographic information is the kind of stuff that can be categorized and labeled from a statistical perspective. Things like age, race, gender, income, religion, schooling and kind of ...
in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923. Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing . 2 The goal of marketing research is to identify and assess how changing ...
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Subject: Importance of Marketing Research and how Demographic and Psychographic consumer information can be utilized to develop Marketing Strategies. As the Research Consultant of Kudler Fine Foods, this memo discusses the importance of understanding basic marketing research, marketing research's relation to Kudler's current strategies and operations, and the importance of demographic and psychographic information toward the development of a sound marketing strategy. Furthermore, it discusses why an Integrated Marketing Communication (IMC) Plan would not be the ideal strategy to utilize with Kudler Fine ... market research, surveys and trends
ClearSaleing and Mindset Media First to Offer Integrated ...
ClearSaleing and Mindset Media First to Offer Integrated Advertising Analytics and Psychographic Profiling to Advertisers Partnership increases advertisers’ profits through personality-level understanding PR Newswire — August 10, 2010 COLUMBUS, Ohio, Aug. 10 /PRNewswire/ — ClearSaleing, the industry leader in advertising analytics and attribution management, and Mindset Media, the makers of the world’s first and only psychographic ad technology, today announced a partnership to provide advertisers with a powerful new means for understanding their online consumers. By combining Mindset Media’s ... market research, surveys and trends

SURVEY RESULTS FOR
PSYCHOGRAPHIC MARKETING RESEARCH

Psychographic segmentation | Marketing & Advertising > Market ...
For many years, demographics have governed how communicators target their campaigns. The problem is that even though individuals in a specific demographic category share some common characteristic, such as age, sex or income, the psychographics of these groups-their values, motivations and beliefs-are not homogeneous. There are multiple motivations for a behavior, and people in a specific demographic category have a wide range of attitudes. Although demographics can turn up objective facts, such as that your target customer owns a car, they can't tell you why the person bought the car. Psychographics can. They measure the ... industry trends, business articles and survey research
Lifestyles of Online Gamers: A Psychographic Approach | JIAD
This study compares people who play games on the Internet, people who use the Internet but not for gaming, and people who do not use the Internet. In terms of demography, there is no gender difference among the three groups. On-line gamers are the youngest group and have above-average education and income, but non-gaming Internet users enjoy the highest socioeconomic status. In terms of motivation, on-line gamers are more impulsive and more open to the Internet than either ... industry trends, business articles and survey research
RELATED NEWS
ClearSaleing and Mindset Media First to Offer Integrated Advertising Analytics ...
ClearSaleing and Mindset Media First to Offer Integrated Advertising Analytics and Psychographic Profiling to Advertisers Copyright 2010 PR Newswire. All Rights Reserved 2010-08-10 Partnership increases advertisers' profits through personality-level understanding COLUMBUS, Ohio, Aug. 10 /PRNewswire/ -- ClearSaleing, the industry leader in advertising analytics and attribution management, and Mindset Media, the makers of the world's first and only psychographic ad technology, today announced a partnership to provide advertisers with a powerful new means for understanding their online consumers. By combining Mindset ... market trends, news research and surveys resources
iPad wins the jerk demographic
You’re educated, affluent and self-indulgent: the perfect Apple customer. It’s young cheapskate Linux snobs who hate the iPad. At least according to research by Facebook-based psychographic marketing firm MyType . 20,000 people on Facebook took one of MyType’s psychological surveys from mid-March to mid-May. The surveys included the statement: When it comes to the iPad, I . . .” You could choose only 1 answer from a list, or you could choose “Other” and type in a custom answer. From the answers MyType found 3 distinct opinion segments: Owners - 3%. People who either owned or planned to buy an ... market trends, news research and surveys resources

INFORMATION RESOURCES

industry research: Psychographics
for the psychographic marketing research can be gathered via the use of in- person interviews, focus groups, questionnaires, and surveys. These would be ... technology research, surveys study and trend statistics
Study Room - Business - Marketing - Analysing the market ...
The following are examples of psychographic factors used in market segmentation: 1. Social class Is the single most used variable for research purposes, ... technology research, surveys study and trend statistics
Organizational Psychographics and Innovativeness - Marketing ...
Research," in Life Style and Psychographics, ed. Wil- liam Wells, Chicago: American Marketing Association. Zaltman, Gerald, Duncan, Robert, and Holbek, ...
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QUESTIONS AND ANSWERS
What is demographic and psychographic research? - Yahoo! Answers
Demographics research are the research at characteristics of people that include age, income, education, occupation, household size, home ownership and home value, among other factors. while psychographics research are something to do with the research on the people's lifestyles and behaviors, including their interests and values 2 years ago There are currently no comments for this question. * You must be logged into Answers to add comments. Sign in or Register . Member since: January 04, 2008 Total points: 25179 (Level 7) Demographics are selected population characteristics, like age, gender, race, income. ...
What are some good sources for psychographic data? | LinkedIn ...
Free or paid sources. Please let me know if it is just psychographic profiles or if you can view it by zip code or other segments. Thanks! posted 1 month ago in Business Development | Closed Share This Director, Decision Sciences at Didit Search Marketing see all my answers Best Answers in: Business Development (1) This was selected as Best Answer Depending on target, Simmons or MRI. If you want fused data (psychographics + ratings), Telmar. posted 1 month ago Business Development Director see all my answers In the past, you could get that data gratis from the market research department at your major newspaper or TV station. ...