Share this page | Email | Contact Us

Special Report on

Public Transit Marketing

public transit marketing special research report Photo by
The final stage of the strategic market planning process is marketing planning, or the systematic process of assessing market opportunities and resources, determining marketing objectives, defining marketing strategies, and establishing guidelines for implementation and control of the public transit organization�s marketing program. The outcome of this process is a formal, written document that outlines and explains all the activities necessary to implement specific marketing strategies. The marketing planning cycle is illustrated in Figure 2. Marketing plans vary with respect to the time period involved. Generally, short-range ...
more book news that's fit to print
The National Book Critics Circle Awards were announced earlier this month. The fiction award went to Dominican-American Junot Díaz for "The Brief Wondrous Life of Oscar Wao." Edwidge Danticat, who was born in Port-au-Prince, Haiti, won the Circle Award for Autobiography for her book "Brother, I'm Dying." The winners of the other major categories are: "Medical Apartheid: The Dark History of Medical Experiments on Black Americans from Colonial Times to the Present," by Harriet Washington (Nonfiction), "Stanley, the Impossible Life of Africa's Greatest Explorer" (Biography), "The Rest is Noise: Listening to the Twentieth ... market research, surveys and trends
The Oil Drum | 195 Californias or 74 Texases to Replace Offshore Oil
As the Deepwater Horizon rig disaster continues to unfold, the peak oil community has a “teachable moment” in which it can illuminate the reality of our energy plight. The public has had a crash course in the challenges of offshore oil, and learned a whole new vocabulary. They are more aware than ever that the days of cheap and easy oil are gone. What they do not yet grasp are the challenges in transitioning from fossil fuels to renewables. The Greens (anti-fossil fuel agitators) want to end offshore drilling, but don’t realize that their alternatives are in the wrong scale or the wrong time frame to make a ... market research, surveys and trends


An Evaluation of the Role of Marketing in Public Transit Organizations
viduals; 10 percent (n=21) are from areas of between 1 and 5 million; and 4 per- ... sible for public transit marketing efforts have participated in (1) ... industry trends, business articles and survey research
Passenger Transport : May 7, 2010
He currently serves as president of Alstom Transportation, a role he has held since 2005.  Alstom Transportation is the North American subsidiary of the French company Alstom, which built France's bullet trains. Van Ark, 58, is a former executive for Siemens, an International high-speed train manufacturer, and General Electric.  APTA President William Miller lauded the appointment.  "I congratulate the Authority on this outstanding choice," said Millar.  "Roelof's proven track record and extensive experience is a major step forward for high-speed rail." More details will follow in the May 24 issue of industry trends, business articles and survey research
The Columbia City Council will have its regular meeting at 7 p.m. Tuesday in the council chambers on the first floor of the City Hall Addition, 701 E. Broadway. The meeting will be open to the public. Roll call. Approval of previous minutes. Approval and adjustment of agenda including consent agenda. H3 Studio downtown planning charrette presentation. A. Authorizing the construction of the Rangeline Sewer and Streetscape Improvement Project along the east side of Range Line Street between Wilkes Boulevard and Rogers Street. B. Consider proposed changes to the Columbia Transit bus routes. (Letter submitted by the Public ... market trends, news research and surveys resources
A Program's Legacy in Jobs and Lives
which opens in Olympia Fields next month, may prove to be a testament to educational vision. For now, it’s an homage to serendipity, given the help afforded by President Obama ’s economic stimulus package . A nonprofit, nonpartisan news organization providing local coverage of Chicago and the surrounding area for The New York Times. More From the Chicago News Cooperative » Beyond signs promoting the thousands of road projects nationwide that have come to symbolize the stimulus package in action, many smaller programs are financed without fanfare, giving careers — and livelihoods — a shot at making it ... market trends, news research and surveys resources


Gorge Trans-Link Transit Marketing Plan
Gorge, and in time they may be a viable target market for public transit marketing. However, at this time, the nature of the transit services offered ... technology research, surveys study and trend statistics
Louisiana Transit Marketing Workbook. 1-1. November 2002. 1. Introduction. Public transit agencies are becoming more and more like their private ... technology research, surveys study and trend statistics
How to get our Public Service Announcement on mass transit and ...
We would like to know who to contact to get our psa's available on trains and buses. Also who to contact about placements in airports would be greatly appreciated. posted 6 months ago in Non-profit Management | Closed Share This . see all my answers Best Answers in: Using LinkedIn (34), Government Policy (2), Staffing and Recruiting (2), Information Security (2), Facilities Management (1), Education and Schools (1), Occupational Training (1), Event Marketing and Promotions (1), Advertising (1), Internet Marketing (1), Sales Techniques (1), Search Marketing (1), Equity Markets (1), Packaging and Labeling (1), Positioning ...
another google service: transit trip planner
Do you live in or near a city? Want to go someplace�to the airport, to dinner, to work every day�and not worry about the hassles and expense of driving and parking? Google Transit Trip Planner enables you to enter the specifics of your trip�where you're starting, where you're ending up, what time of day you'd like to leave and/or arrive�then uses all available public transportation schedules and information to plot out the most efficient possible step-by-step itinerary. You can even compare the cost of your trip with the cost of driving the same route! [ ...] Nifty. It replaces the old AAA trip-tik. It ...