Special Report on
Purpose-driven Marketing - Trends
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“When it comes to success in-store, it’s all about execution,” says George Wishart in this month’s issue of DDI Magazine . “You could have the best marketing plan, the best TV creative, the best themed consumer promotion or the best new product in the world — but if the program or the product never get the space or focus in-store, everything else is irrelevant.” Integrated marketing supposes that the sum of the whole is greater than the parts. In order to achieve the greatest marketing impact, all forms of media should communicate the same brand message to the consumer at as many touch ...
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SURVEY RESULTS FOR
- educyber Come to "Workshop: The Purpose-Driven Social Media Marketing Plan" Thursday, July 22 from 8:30 am to 9:30 pm. When... http://fb.me/yOcfXoZC
- jobsintrnundr30 new hires Manager, Online Marketing, iVillage at GE (New York, NY): Role Summary/Purpose Results-driven indiv... http://bit.ly/bnaidj #jobs
- CIMTIGmarketing Companies need to adopt 'purpose-driven' marketing in order to survive in the post-recession...from Cutting Edge http://tinyurl.com/36qd2km
PURPOSE Driven Online Marketing? NOT Just About Making Money
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