Special Report on
Quality Marketing Communication for Business
Quality Marketing Communication for Business - Trends
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organization’s human resources. It is based on the philosophy of viewing organizations’ jobs as internal products and employees as internal customers of these. This allows organizations to manage the employee-employer exchange by modifying existing marketing tools and techniques to the internal environment of the firm. This has led to operationalizations of internal marketing that directly reflect those of external marketing. Two researchers developed an internal marketing mix that directly parallels the external marketing mix. In operationalizing internal marketing ...
on the group of younger, creative types, whether they be designers, developers or film industry worker bees, that rely on the iPhone for business communication. Her reporting highlights the iPhone’s shortcomings as a phone and why most businesses still use Blackberry for dollar and cent activities. This is what Lauren had to share: Matthew Armendariz is tethered to his iPhone. The Brooklyn, N.Y.-based Web designer uses Apple’s wildly popular smartphone for personal and business calls, Web research and e-mail. So when he lost a design project because his iPhone never rang, he ... Read More
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Online Marketing of AGents Delivery by "Rob Wilkinson" Using [online marketing] ...
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