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in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923. 2 Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing . 3 The goal of marketing research is to identify and assess how changing ...
FSPL is one of the Asia’s Largest Independent Full Service Primary Healthcare Marketing research fieldwork team specializing in Multi-Country Studies FOR IMMEDIATE RELEASE PRLog (Press Release) – Jul 12, 2010 – FSPL is one of the Asia’s Largest Independent Full Service Primary Healthcare Marketing research fieldwork team specializing in Multi-Country Studies It is also largest primary pharmaceutical Business Intelligence fieldwork firm by Revenues It is only research facility provider with one way mirror facilities across multi-countries. It is only research facilities provider ... Read More
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