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The marketing team Al Ries and Jack Trout have very well succeeded in writing various books. There style as always, very easy written, make their books accessible for a great many people eager to learn how to improve their marketing approach. “Marketing Warfare” is no exception to this style. The risk of writing books that are easy to read is that they can lack in profoundness. Some heard critics on the book are indeed saying that the repeat too often; that the book could hold in 50 pages instead of 200 and that one should rather read Sun Tzu’s Art of the war . Most of the critics have correct arguments. The difference is that ...
TIP #1: Placing an advertisement in the newspaper or a magazine? Take a minute to page through and study the advertisments that others are using. Now how can you make your ad stand out??? When people are reading a magazine or newspaper you have only seconds for them to notice your ad. If there are heavy borders around all the ads you see, make your ad without borders. Is everything in color? Make yours black and white. If everything is in black and white run a color ad. Perhaps try running the ad upside-down!! MAKE YOUR AD STAND OUT FROM THE REST SO IT WILL BE NOTICED! TIP #2 Another ... Read More
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