Special Report on
Real Mass Marketing
Real Mass Marketing - Trends
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Five years ago, when I first came to Libraryland, I felt a strong, wary, and mistrustful vibe attached to marketing. It was perceived as irrelevant, a flash in the pan, without intrinsic value. Libraries had managed long enough without marketing, thank you very much, and things are fine the way they are. Since then, however, I've sensed a shift, a curiosity around the edges as libraries have awakened to the sea change in our culture regarding information and technology and the expansion of our global reach. Even the most skeptical among us are starting to see that marketing can help libraries compound their relevance and ...
Today I received an incredible email. She told me that she recently found my blog and started reading. Her words struck a cord with me. She said, "I have been wondering where I fit into my own life and how I have sacrificed so many of my own dreams to raise a family etc. My thoughts have been wandering to old friends, youth and times when the future was a blank canvas." The words could have come out of Amy's mouth. Actually, the have before. I had her read the email and a big smile came to her face because it was so familiar. Amy has sacrificed a lot of her personal dreams ... Read More
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Marketing Strategy - Niche and Mass Marketing
(market america) Is market america a scam?
- Webinar: Definition and additional resources from BNET
- Social Media Marketing for Direct Response: Real Analytics, Real ...